Paid Media Strategist

Job Description:

Develop, execute, manage, and optimize paid media campaigns across Google Ads, Local Service Ads (LSA), Microsoft, Meta, and other relevant platforms

Monitor campaign pacing and budget allocation to ensure efficient spend and alignment with monthly and quarterly performance goals

Analyze campaign performance data and proactively implement strategic optimizations to improve lead quality, conversion rates, return on ad spend (ROAS), and overall account performance

Track, measure, and report on key performance indicators (KPIs), providing actionable insights and recommendations to drive continuous improvement

Conduct competitive and market research to identify opportunities, emerging trends, and strategic advantages for clients

Manage a portfolio of multiple client accounts, ensuring consistent performance, timely execution, and a high level of service

Communicate campaign results, strategic recommendations, and performance insights clearly to clients and internal teams

Collaborate with Client Success, SEO, and other internal teams and stakeholders to support integrated marketing strategies and client objectives

Mentor and support junior team members through training, guidance, and knowledge sharing

Stay current on industry trends, platform updates, and paid media best practices

Additional duties and special projects as assigned by management

Requirements:

2+ years proven experience developing, executing, and optimizing multi-channel paid media campaigns (search, LSA, display, OTT, etc.)

Deep understanding of lead generation funnels and conversion optimization

Experience managing and scaling ad budgets efficiently, including forecasting, pacing, performance reporting

Proficiency with advanced tracking and attribution models (Google Tag Manager, Google Analytics 4, etc.)

Ability to translate complex campaign metrics into clear, actionable recommendations for clients and internal teams

Demonstrated ability to stay current with paid media trends, platform updates, automation tools, and emerging ad formats

Strong analytical skills with the ability to interpret data and derive actionable insights

Excellent written and verbal communication skills

Detail-oriented with strong organizational abilities

Ability to multitask and manage multiple projects simultaneously

Team player with a positive attitude and willingness to learn and grow

Benefits:

Remote-first culture with flexible work options

Performance based bonuses to reward excellence

Medical, Dental, Vision, and Life Insurance

401(k) matching to help you plan for your future

6 weeks of paid parental leave for new parents

$2,000 annual tuition reimbursement for continued education

Wellness stipend to support your health and fitness

Monthly data stipend to support your remote work environment

Paid vacation and sick time off for work-life balance

11 paid holidays to enjoy throughout the year

Paid days for a Cause to give back to your community

Paid birthday holiday to celebrate your special day

Comprehensive Employee Assistance Program for personal support

Leadership and career advancement opportunities

Anniversary rewards to celebrate milestones

Inclusion, Diversity, Equity & Access (IDEA) Committee

Awesome team merch!

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