Director of OEM Marketing Partnerships - Remote

Director of OEM Marketing Partnerships - Remote
TrueCar is a leading digital automotive platform that uses technology to help car buyers save time and money through a nationwide network of Certified Dealers. Founded in 2005, TrueCar powers auto‑buying programs for over 250 leading brands, including Sam’s Club, AAA, and more than 100 credit unions.

TrueCar does not accept unsolicited agency submissions. If you are based in California, please read the information for California residents linked here.

About this role
We are looking for a Director of OEM Marketing Partnerships to own the day‑to‑day execution of our OEM promotional programs and help build the next generation of OEM consumer engagement models in our marketplace. The role sits at the center of how automotive brands show up on TrueCar—through showcase environments, digital advertising, configuration experiences, sponsored incentive programs, and TC Awards.

How You’ll Drive TrueCar’s Success
Program Execution & Partner Management

Own the delivery: manage active OEM promotional programs end‑to‑end—OEM showcase, digital advertising campaigns, configuration experiences, and TC awards. Serve as the primary day‑to‑day contact for OEM marketing and agency partners.

Keep programs healthy: monitor performance against contracted deliverables, flag issues early, and coordinate with product, operations, and ad ops to resolve them before they become client problems.

Translate strategy into action: ensure the strategy executes cleanly, on time, on spec, and with data to back it up.

Revenue Support & Growth

Support business development: assist in pitch preparation, proposal development, and renewal conversations.

Identify expansion opportunities: surface opportunities to deepen programs, add placements, or extend contract scope within existing partner relationships and present them with a clear rationale.

Track and report performance: own the reporting cadence for active programs and build the data story that makes renewal conversations straightforward.

Internal Coordination

Bridge to Product and Operations: advocate for OEM partners’ roadmap requests or execution dependencies, working with product and operations teams to prioritize and deliver.

Keep leadership informed: surface blockers, risks, and wins on a regular cadence to avoid surprises.

Qualifications

OEM or automotive marketing background: understanding of OEM marketing team structures, budget flows, and decision‑making processes.

Digital advertising fluency: familiarity with CPM, CTR, viewability, and IVT, and ability to explain performance data to clients.

Execution track record: proven ability to run programs with real deadlines, deliverables, and accountability.

Organized and proactive: manage multiple programs simultaneously while surfacing issues before escalation.

Clear communicator: provide written and verbal updates, client‑facing recaps, internal status updates, and renewal proposals tailored to audiences.

Collaborative by default: build strong internal relationships and enable outcomes with teams you do not manage.

Benefits
Benefits include 100% employer‑paid health, vision, and dental premiums; a 401(k) plan with company contributions; a wellness reimbursement account; learning and development reimbursements; flexible PTO for exempt members and a generous accrual policy for non‑exempt members; 14 company‑paid holidays and 2 floating holidays.

Pay
128,000 - 171,000 USD per year (US)

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