K-12 Adoptions Marketing Strategist

Cengage Group is seeking an Adoptions Marketing Manager to lead K–12 marketing initiatives. In this role, you will develop strategic campaigns that engage educators and administrators in key states such as California, Florida, and Texas. You will collaborate across teams to create impactful content and optimize performance based on data-driven insights.
The ideal candidate will have a bachelor's degree and at least 3 years of B2B marketing experience. Familiarity with K–12 procurement and funding models is preferred, along with the ability to convey complex ideas simply.

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