K-12 Adoptions Marketing Lead: Multi-Channel Campaigns

Cengage Group in Charleston, WV is seeking an Adoptions Marketing Manager to support K–12 education marketing initiatives. This role focuses on designing and executing data-driven marketing campaigns across multiple states, including California, Florida, and Texas.
The ideal candidate will have at least 3 years of B2B marketing experience, particularly within education. Responsibilities include developing marketing strategies, collaborating with sales and product teams, and optimizing campaigns based on analytics.
Competitive compensation includes a base pay range of $80,000.00 - $90,000.00 with potential bonuses based on performance.

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