Digital Content Creator

Digital Content Creator
Pawtucket School Department IT Department - Pawtucket, Rhode Island

Job Details

Job ID: 5816549

Application Deadline: Posted until filled

Posted: Jul 06, 2026 12:00 AM (UTC)

Starting Date: Immediately

Position Type: Full-time

Salary: $65,000 to $70,000 Per Year

Job Description
If you love photography, video, graphic design, and social media, this 12‑month position places you at the heart of the district’s digital storytelling. Under the supervision of the Chief Information and Innovation Officer, you will create, publish, and manage engaging digital content that promotes the school department’s mission, celebrates student and staff achievements, and strengthens communication with families, staff, and the community.

Key Responsibilities

Content Creation

Capture high‑quality photography and video at district events, classrooms, athletic competitions, concerts, graduations, and special programs.

Edit videos for social media, website publication, presentations, and promotional campaigns.

Produce professional graphics using industry‑standard design software.

Write engaging copy for digital publications, social media, newsletters, and website articles.

Social Media Management

Manage the district’s official social media accounts.

Develop and maintain a content calendar.

Create daily, weekly, and monthly social media campaigns.

Monitor engagement and respond to public interaction in accordance with district policies.

Analyze social media metrics and recommend strategies for increasing community engagement.

Website Management

Maintain and update the district website and school web pages.

Ensure timely posting of news, announcements, calendars, and emergency communications.

Follow website accessibility standards (ADA/WCAG).

Optimize content for mobile devices and search engines (SEO).

Graphic Design

Create professional visual materials such as flyers, posters, event promotions, infographics, annual reports, recruitment materials, presentations, digital signage, and school branding materials.

Video Production

Plan, script, shoot, and edit promotional videos.

Produce superintendent messages, Board of Education highlights, recruitment, marketing, instructional, and informational videos.

Create highlight reels for district events.

Photography

Maintain a district photo library.

Photograph school events and classroom activities.

Edit and archive digital photographs.

Ensure proper photo releases and media permissions.

Communications Support

Assist with district newsletters.

Draft press releases.

Coordinate with local media.

Support crisis and emergency communications.

Help maintain consistent district branding.

Marketing & Community Engagement

Promote district programs and highlight student success stories.

Support recruitment initiatives and develop campaigns for enrollment and special events.

Increase community awareness of district accomplishments.

Branding

Maintain consistency of district logo, color palettes, typography, visual identity, and messaging standards.

Analytics

Track and report website traffic, social media engagement, video views, campaign performance, and community engagement metrics.

Provide recommendations for improving digital communication strategies.

Additional Responsibilities

Attend evening and weekend school events as needed.

Maintain digital media equipment and stay current with emerging digital media trends.

Train staff on district branding and digital communication best practices.

Perform other duties as assigned by the Superintendent or designee.

Required Knowledge, Skills, and Abilities

Photography

DSLR and mirrorless camera operation, lighting techniques, event and portrait photography, photo editing.

Videography

Video production, audio recording, storyboarding, editing, motion graphics.

Graphic Design

Proficiency with Adobe Photoshop, Illustrator, InDesign, Express, Canva.

Video Editing

Experience with Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve, CapCut.

Web

Knowledge of CMS, basic HTML/CSS, WordPress, accessibility standards, SEO fundamentals.

Social Media Platforms

Managing Facebook, Instagram, X, LinkedIn, YouTube, TikTok (where permitted).

Technology Skills

Microsoft Office, Google Workspace, Adobe Creative Cloud, Canva, Mailchimp or similar, cloud storage, digital asset management.

Preferred Qualifications

Bachelor’s Degree in Communications, Journalism, Marketing, Public Relations, Graphic Design, Digital Media, or related field.

FAA Part 107 Drone License.

Experience with livestream and podcast production, motion graphics, and animation.

Knowledge of school communications laws and student privacy regulations.

Bilingual communication skills.

Physical Requirements

Lift up to 30 pounds of photography/video equipment.

Stand and walk for extended periods.

Travel between district buildings.

Attend outdoor events in varying weather conditions.

Work evenings and weekends when required.

Working Conditions

School buildings, athletic facilities, outdoor events, administrative offices, community events.

Work outside of 8 a.m.–4 p.m., including nights and weekends.

Occasional travel within the district.

Performance Expectations

Produce engaging, high‑quality multimedia content.

Maintain consistent district brand identity.

Meet deadlines in a fast‑paced environment.

Build positive relationships with students, staff, families, and community partners.

Demonstrate creativity, professionalism, and sound judgment.

Uphold confidentiality and comply with all district policies regarding student information and media releases.

Desired Personal Characteristics

Creative and innovative.

Excellent visual storyteller.

Organized and detail‑oriented.

Self‑motivated and dependable.

Collaborative and approachable.

Comfortable working independently and as part of a team.

Adaptable to changing priorities.

Passionate about public education and community engagement.

Communication & Collaboration Skills

Clear written and verbal communication.

Strong interpersonal skills for cross‑functional work.

Write compelling, audience‑appropriate content for websites, newsletters, social media, press releases, and district communications.

Collaborate effectively across multiple schools and departments.

Present ideas and communication strategies to district leadership with confidence.

Exercise sound judgment and discretion with sensitive information.

Maintain a professional public presence while representing the school department.

Adapt communication style to diverse audiences.

Communicate effectively during emergency situations.

Organizational Skills

Prioritize multiple projects while meeting deadlines.

Manage a district‑wide content calendar.

Plan and organize media coverage for district events.

Maintain an organized digital asset library.

Coordinate multiple assignments and adapt to urgent needs.

Maintain accurate records of media releases and approvals.

Develop and follow project timelines from concept to publication.

Organize and manage website content.

Track communications campaigns and metrics.

Proofread and review all content for accuracy and branding.

Coordinate with administrators and departments to meet deadlines.

Licenses & Certificates

Valid driver’s license.

Bachelor’s degree preferred.

Compensation and Benefits

Full PSD compensation package.

Year‑round position.

Job Requirements

At least 2 years of relevant experience preferred.

Bachelor’s degree preferred.

Citizenship, residency, or work visa required.

Contact Information

Human Resources

286 Main Street

Pawtucket, Rhode Island 02860

Phone: 401‑729‑6300

Email: hr@psdri.net

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