Strategic Marketing Investment & KPI Lead

Citigroup Inc. in New York seeks a senior Marketing Performance Metrics & Optimization Manager to lead investment allocation, KPI tracking, and attribution strategy for the U.S. Consumer Cards Marketing organization.
This role shapes how hundreds of millions in marketing investment are measured and governed, driving P&L outcomes. The ideal candidate thrives on turning complex data into actionable insights, building robust financial models, and guiding senior stakeholders across finance,

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