B2B Copywriter

Inside Sales Representative
This position is critical to the success of our marketing and sales services organization. We are not a group of telemarketers. We maintain a team of experienced inside sales representatives who are responsible for proactive outbound prospecting on behalf of a wide range of B2B technology clients. Our clients are among the happiest in the industry.

Prospect interaction will comprise the majority of the workday in the form of telephone, email and fax communications in an effort to sell and market our clients’ products and services to business customers.

Responsibilities

Prospecting, lead generation and setting appointments

Tracking and management of current and potential customers through the use of management software and systems

Successful demand generation for client solutions with emphasis on generating “qualified” opportunities

Responsible for meeting or exceeding monthly demand generation quota

Responsible for providing reports on lead activity, lead forecasts and other quantifiable client objective measurements

Perform other job related duties as required

Qualifications

3‑5 years inside Sales experience in B2B telecommunications/Internet/software/hardware sales

Proven oral and written communication skills

Strong work ethic

Independent working and decisions making skills

Familiar with Microsoft Office (Word, Excel and PowerPoint)

Familiar with Salesforce.com

Easily adaptable to a fast‑paced environment

Ability to demonstrate sales process

Program Director
We are seeking Program Directors with direct marketing and ad agency experience to be the point person in daily client communications. This position requires high‑energy, detail‑oriented professionals with extensive experience as the lead account person on multiple accounts. Ideal candidates should have a track record of consistently delighting clients by delivering outstanding service, strategic insights, and flawless tactical project execution.

You’ll need to be experienced and comfortable interacting directly with client executives at all levels, a wizard at setting, meeting and exceeding client expectations, and adept at helping clients gain the maximum value from the work we deliver.

This role is very hands‑on. You’ll coordinate internal resources as they execute programs for your clients, and will gather and deliver, on a daily basis, a range of metrics that show the client in clear terms where we stand in meeting our commitments to them. To that end, you’ll need to have excellent skills in tools such as: Salesforce.com, Microsoft Excel, Eloqua, ExactTarget, Vtrenz, and Manticore.

Requirements

Hands‑on demand generation, direct marketing, or email marketing experience

Excellent written and verbal communication skills

5‑10 years in an agency account management role for hardware, software or services

Willingness to do whatever it takes to get the job done

Extreme attention to detail and ability to manage multiple customers/priorities

Ideally, a master’s degree in business or a related field

Program Manager
We are looking for a self‑motivated marketing execution expert who has passion and commitment for meeting customer requirements. The successful candidate has been‑there and done‑that across all marketing functions (marketing communications, product marketing, and product management). If you love all elements of marketing execution, including working with clients, creating messaging, managing programs, managing inside sales, and exceeding customer expectations – this job may be for you.

If you rely on others to do the work please do not apply, this is a hands‑on, detail oriented position. At our company, our people make the difference. If you think you have what it takes and have proven your success at other companies, we’d like to talk to you.

Who should apply?

Manager of marketing

Manager of marketing communications

Manager of marketing programs

Manager of product marketing

Requirements

Willing to do whatever it takes to get the job done

Extreme attention to detail and ability to manage multiple customers/priorities

10‑20 years of overall marketing experience

Software marketing experience

Excellent written and verbal communication skills

Ability to build and manage teams of inside sales people

Experience and proficiency in the following tools:

Salesforce.com

Microsoft Excel, Word, PowerPoint, Visio, Live Meeting Eloqua, ExactTarget, Vtrenz, Manticore, or other marketing automation tools

Database Systems Manager
The successful candidate is an analytical marketer with extensive experience creating and directing email, direct marketing and database marketing programs and strategies. This senior executive will be responsible for leading a variety of extensive, dynamic database marketing programs for the firm’s clients, which include some of America’s most heralded brands. He/she must be able to independently manage multiple campaigns and programs simultaneously, across brands, while optimizing the customer segmentation, offer strategies and ROI results for each.

Responsibilities

Develop integrated demand generation strategies and plans for clients

Develop objectives, goals and measurements for all demand generation programs including but not limited to events, promotions, special packages, direct email campaigns and white paper campaigns, all with Inside Sales follow‑up

Develop overall value proposition, messaging and go‑to‑market strategy for client products and services

Work collaboratively with other client marketing functions and departments such as partner marketing, corporate communication, internet marketing, marketing research, sales, customer service, R&D, operations, finance and IT

Develop specific plans, track trends and recommend actions for improvement

Lead the strategic planning and business planning process for all client demand generation activities

Monitor client programs on an on‑going basis, plus recommend and implement plan modifications as needed

Regularly evaluate results of programs against financial, share and acquisition objectives

Analyze internal and external data to develop business insights, implications and recommendations for action

Requirements

3‑5 years experience managing a team

5‑10 years experience creating demand generation programs

High Tech/IT company background a plus

International and channel experience a plus

B2B Copywriter
Writer must be versatile in many different types of communications, and possess the ability to move quickly and comfortably between multiple projects. Present a range of work that shows a thoughtful approach to strategy. Understand business partners and their marketing objectives. Work to drive the business through compelling copy and supporting the unique and differentiated brand voice. Understand how strategy translates into concept and execution.

Responsibilities

Develop compelling copy that differentiates the brand, is right for our customers and helps to aggressively drive key initiatives

Create concepts that are extendable into campaigns and synchronize extensions with other marketing channels

Drive continuous process improvement to discover efficiencies and make recommendations within the department and at the same time improve design capabilities

Provide guidance and prioritization recommendations

Partner with the account services to prioritize workload, identify potential capacity issues and determine strategies and solutions

Qualifications

Bachelor degree required, preferably with English/Journalism focus

Must have 6‑8 years advertising/B2B/DM/Email experience

Comprehensive understanding of marketing, technology, and media

Ability to work comfortably on Macintosh and PC platformsMust be motivated, hard working, highly organized, flexible during peak workload, detail oriented

Must possess excellent project management, time‑management and communication skills

Must be professional, able to deal with stress, have a good sense of humor and urgency

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