Senior Producer Brand Storytelling

What you will do:

• Identify, research, and develop compelling stories across Empower’s products, customers, employees, leadership, and brand initiatives.• Translate complex financial wellness, wealth, and retirement topics into clear, engaging, audience‑focused narratives.• Create and pitch editorial concepts for video series, podcasts, executive storytelling initiatives, customer features, and branded content programs.• Lead end‑to‑end production of multimedia content from concept development through final publication.• Conduct research, interviews, story development, scriptwriting, editorial planning, and content review activities.• Coordinate production schedules, talent preparation, shoot logistics, recording sessions, and post‑production workflows.• Collaborate with creative internal teams and external production partners to ensure high‑quality content execution.• Oversee editing workflows, review cycles, fact‑checking, stakeholder approvals, and final content delivery.• Produce recurring video and podcast content featuring executives, customers, industry experts, and subject‑matter experts.• Prepare hosts, executives, and on‑camera talent through interview preparation, scripting support, and storytelling guidance.• Shape narratives with strong editorial judgment, pacing, tone, and audience relevance across long‑form and short‑form formats.• Develop platform‑specific content adaptations and promotional assets for social and digital channels.• Apply journalistic principles to uncover authentic insights, strengthen storytelling quality, and maintain content credibility.• Ensure all content meets established editorial, legal, compliance, brand, and quality standards.• Monitor emerging storytelling trends, audience behaviors, podcast formats, creator‑led media, and content distribution best practices.• Partner with cross‑functional stakeholders to align content strategies with organizational objectives and audience needs.• Support the development, execution, and growth of recurring content franchises, executive‑led storytelling series, and thought‑leadership programming.

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