Marketing Coordinator

Location 769 Chicago Road,Troy, MI, 48083,United States
Base Pay $62,000.00 - $65,000.00 / Year
Employee Type Full-Time Non-Exempt
Travel 50%

Position Summary
The Marketing Coordinator plays a critical role in executing marketing initiatives across retail, digital, social media, and brand channels. This position supports the Retail Marketing Director by coordinating promotional campaigns, product launches, retail communications, creative projects, store marketing materials, and digital content.

The ideal candidate is highly organized, thrives in a fast-paced environment, enjoys managing multiple projects simultaneously, and has a passion for retail marketing and brand execution.

What You’ll Do
Campaign & Project Coordination
Coordinate marketing campaigns, promotions, product launches, seasonal initiatives, and retail events.
Maintain project timelines, marketing calendars, task lists, and campaign checklists.
Track deadlines, approvals, and project milestones.
Collaborate with Marketing, Retail Operations, Product Development, Digital, and external vendors.

Retail Marketing
Prepare and distribute promotional communications to retail stores.
Develop store execution guides, merchandising instructions, and promotional materials.
Coordinate store marketing rollouts and collect execution feedback.
Support new store openings, remodels, and local marketing initiatives.

Creative & Brand Support
Coordinate creative requests for signage, digital assets, social media, email campaigns, and promotional materials.
Proofread marketing materials for accuracy, pricing, branding, and compliance.
Maintain marketing asset libraries and approved creative files.
Help ensure consistent brand standards across all customer touchpoints.
Coordinate production of signage, point-of-sale materials, window graphics, and printed collateral.
Work with printers and vendors to manage production schedules and deliveries.
Track project costs, invoices, and vendor deliverables.

Digital & Social Media Support
Assist with website updates, email marketing, SMS campaigns, loyalty communications, and social media scheduling.
Coordinate digital assets and marketing content across channels.
Support reporting on campaign performance and engagement metrics.

Compliance & Quality Assurance
Ensure marketing materials comply with cannabis advertising regulations and company standards.
Verify pricing, promotions, DISCLAIMERS, legal language, and product information before publication.
Conduct quality reviews before campaigns launch.

Reporting & Administrative Support
Maintain marketing calendars, campaign trackers, project documentation, and promotional archives.
Assist with reporting, campaign recaps, store audits, and leadership presentations.
Track department budgets, purchase orders, and project expenses.

Qualifications
Required

Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience).
1–3 years of experience in marketing coordination, retail marketing, project management, or related field.
Strong organizational and project management skills.
Excellent written and verbal communication skills.
Exceptional attention to detail and proofreading ability.
Ability to manage multiple priorities in a fast-paced environment.
Proficiency with Microsoft Office or Google Workspace.

Preferred

Experience supporting multiple retail locations.
Experience in cannabis, retail, alcohol, hospitality, or other regulated industries.
Familiarity with project management platforms (Monday.com, Asana, etc.).
Experience with Canva, Adobe Creative Cloud, Adobe Acrobat, or similar design tools.
Familiarity with digital marketing, social media platforms, CRM, email marketing, and loyalty programs.

What We’re Looking For
Highly organized and detail-oriented
Strong communicator and collaborator
Self-starter who thrives in a fast-paced environment
Excellent problem-solving skills
Passion for retail marketing and brand execution
Ability to build positive relationships across departments

#J-18808-Ljbffr