Senior Marketing Manager, Sales Effectiveness

Overview AXA XL’s Marketing function supports business goals by driving external market visibility for our commercial insurance products. This role leads the sales effectiveness function for all major insurance product lines, partnering across Regions, Products, Underwriting, and Compliance to accelerate sales readiness, improve win rates, and drive revenue growth.
Responsibilities Develop and own the end-to-end sales effectiveness program for all major insurance product lines, ensuring alignment with business segment goals and sales targets.
Build and lead a best‑in‑class sales effectiveness team.
Serve as a trusted strategic partner to regional sales leaders and broker/ client relationship leaders; share best practices and drive cross‑functional alignment.
Deliver high‑quality sales effectiveness programs on time and within budget.
Special Mandates Client and Market Intelligence – analyze and disseminate market insights.
Leverage Salesforce/CRM to plan, prepare, and support client/broker meetings and events, providing comprehensive materials and follow‑up.
Work with the marketing strategy team to execute targeted broker/client sales campaigns that drive profitable growth; use the full digital marketing tech stack (Martech + Salesforce/CRM) to reach target audiences, measure results, and optimize spend.
Content Creation & Deployment – create, maintain, and govern sales content and assets (pitchbooks, proposals, messaging frameworks, collateral) tailoring to broker and client segments; ensure accuracy and regulatory compliance.
Manage a digital asset library for easy access, version control, and reuse across teams.
Partner with Design, Product, Compliance, Legal, and Underwriting teams to ensure accuracy, disclosures, and brand consistency across all materials.
Data Insights & Analytics – track content adoption, sales readiness metrics, win/loss analysis, pipeline‑to‑quote forecast accuracy, ROI of sales effectiveness/marketing spend and initiatives; translate insights into actionable improvements.
Monitor market insights and competitive intelligence; translate market trends into sales‑ready messaging and playbooks for the field.
Qualifications Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA or equivalent advanced degree preferred.
Demonstrated track record designing and delivering sales enablement content and programs that increase win rates.
Extensive experience in sales effectiveness, sales enablement, or related roles within insurance or financial services.
Profound understanding of insurance products, underwriting processes, distribution channels (agents/brokers), and regulatory advertising/marketing requirements.
Robust proficiency with sales enablement and learning technology (e.g., Salesforce, Learn LMS, Eloqua/Marketo), data visualization tools (Tableau, Power BI), Adobe Creative Cloud, and Microsoft Suite.
Excellent written and verbal communication, storytelling, and presentation skills; ability to simplify complex insurance concepts for diverse audiences.
Robust project management and stakeholder management skills; able to lead multiple initiatives concurrently in a fast‑paced environment.
Analytical mindset with a data‑driven approach to measure impact and optimize programs; experience with A/B testing and attribution desired.
Change management and influencing skills; able to work with senior leaders and cross‑functional teams.
Salary & Benefits U.S. base salary range for this position is $115,000–$180,000 USD. Benefits include a competitive retirement savings plan, health and wellness programs, and learning opportunities for professional development.
Equal Opportunity Statement AXA XL is an Equal Opportunity Employer.

#J-18808-Ljbffr