Product Marketing Director

About AKASA
At AKASA, our mission is to build the future of healthcare with AI. As the leading provider of generative AI solutions for the healthcare revenue cycle, we help health systems comprehensively capture and communicate the full patient clinical journey. By empowering health systems to streamline their operations, they can focus on what matters most—delivering quality patient care. We have raised over $205 M in funding from investors such as Andreessen Horowitz, BOND, and Costanoa Ventures.

About The Role
We’re looking for a Product Marketing Director to serve as an extension of the Go-to-Market (GTM) and Product teams, participating in GTM strategy, product planning, product launching, and bringing "voice of customer" insights into the product and market development process. In this role, you’ll develop and execute comprehensive product marketing strategies to drive the success of our products in the market. You will work closely with cross‑functional teams—including research and development, sales, and marketing—to ensure effective product positioning, messaging, and GTM strategies. Your expertise will be crucial in enabling our sales teams, analyzing competitors, and driving impactful marketing campaigns.

What You’ll Do

Directly oversee the development and execution of product positioning, messaging and launch strategy by customer segment, informed by customer research, market insights, and product understanding.

Develop product messaging and sales enablement materials—including collateral, sales presentations, supporting website content, customer emails, customer case studies, product demonstrations, product spec sheets, and other assets—to support sales and marketing teams.

Work cross‑functionally with all teams to ensure messaging is incorporated and consistent across all internal and external channels.

Research and report on competitive positioning of our products in the market, based on market intelligence, industry developments and competitive analysis. Develop sales battle cards and ensure ongoing competitive intelligence updates in CRM (Salesforce).

Drive product launch planning and execution, including evaluation and communication of launch success.

Plan and lead product discussions for customer convening events and customer advisory boards; build trusted relationships with customers to gather feedback on product development concepts and evaluate new products and features.

Provide direction and content support for product‑related events, PR and social media; collaborate closely with other parts of the Marketing team to ensure a cohesive approach and measurement plan.

Develop and support marketing campaigns that generate demand, build product awareness, and drive lead generation, including messaging, content, and assets in collaboration with the marketing team.

Skills & Qualifications

A storyteller—excellent writing and editorial skills with proven content creation experience.

Adaptability—thriving in a fast‑moving, dynamic environment; able to juggle multiple projects and priorities.

A team player—effectively partner with stakeholders, build consensus, and collaborate across teams.

Data‑driven—use data, research and insights to make recommendations and decisions about messaging and market strategy.

Our Ideal Candidate Will Have

Minimum of 6–8 years of experience in product marketing.

Experience working closely with Sales and Customer Service teams.

Firm understanding of the healthcare market and health system needs (bonus if familiarity with the revenue cycle).

Excellent written and oral communication skills.

BA/BS degree and/or relevant work experience.

What We Offer

Flexible paid time off (PTO).

Health, dental, and vision coverage.

Employer contribution to Health Savings Accounts (HSA).

Generous parental leave policy.

Full employee coverage for life insurance.

Home office stipend.

Cell phone and internet reimbursement.

Company‑paid holidays.

401(k) plan.

Compensation
Based on market data and other factors, the salary range for this position is $175,000–$195,000 + Equity. Salary may vary depending on qualifications.

Equal Opportunity Employer
AKASA is a proud equal opportunity employer and we believe that a diverse and inclusive workforce is essential. We welcome people of different backgrounds, genders, races, ethnicities, abilities, sexual orientations, and perspectives. We do not discriminate based on any protected class and encourage candidates of all identities and backgrounds to apply. AKASA considers qualified applicants regardless of criminal histories in accordance with the San Francisco Fair Chance Ordinance. AKASA is committed to providing reasonable accommodations for candidates with disabilities. If you need assistance or accommodations due to a disability, please let us know at recruiting@akasa.com.

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