Sports Reporter

Posted Tuesday, June 30, 2026 at 4:00 AM

The Naples Daily News , part of the USA TODAY Network, is seeking a reporter to join our sports team to create impactful stories in Collier County and the rest of the southwest Florida area, on a strong high school sports scene, professional golf and other to pics of interest as they arise.

This position requires someone who thinks digital first and will focus on the USA TODAY Florida Sports Network’s audience, engagement and revenue goals. Multimedia skills including the ability to produce and edit video and engage audience on social media, especially Facebook, Instagram and X, is a must. The candidate must be comfortable analyzing and interpreting metrics to help make coverage decisions and use SEO techniques to drive audience through Google and search engines.

The reporter must build sources, break news, create to p-shelf enterprise and tell compelling stories for our digital audience and to fulfill our Sunday Project BluePrint goals. This position will focus on making high school sports, especially football, into a mandatory experience for local and statewide fans, both on and off platform. This writer will play a leading role in strategy development and identifying innovative techniques on the beat. Those techniques include but are not exclusive to rankings, athlete and team of the week polls, players lists and all-area teams.

The writer will work with the USA TODAY Network Florida team to grow coverage throughout the state including with polls, recruiting and trending stories. The writer must also be adaptable to handle other duties assigned by an editor as well as adjust to initiatives and strategies and implement them as they are introduced by management.

Key attributes for success

Be the source of sports information in Collier County and the greater southwest Florida area.

The ability to report and write compelling stories that serve our existing audience and helps attract new consumers

Timely budgeting is a must for digital and print planning. Presto packages must be created as soon as a story is assigned by an editor or conceived by the writer with slugs, budget lines and Presto IDs added to the Herald-Tribune story budget.

Passionate about getting the information to the audience first, and excited about using all the various platforms to connect with audience including video and social media.

Adjust, adapt and suggest best practices to help the company achieve audience, engagement and revenue goals.

Meeting all deadlines assigned by editors and planners and understanding digital and print have different deadlines for content. Reaching deadlines allows editor and planners to optimize content’s reach on multiple platforms including digital, print and social.

Self-starter with the ability to develop relationships through in-person interaction, phone calls, text messaging and social media.

Understanding the collaborative nature of journalism and willing and eager to work with others to benefit our regional and statewide coverage and its audience.

Responsibilities

Create storytelling that accurately informs, entertains and engages specific audiences and platforms through the use of metrics.

Work to ward becoming the community’s leading voice of expertise in high school sports.

Connect with the community through storytelling and outreach (social media, on camera, forums, community leadership, etc.). Provide thoughtful analysis of complex issues.

Work with editor and content strategist to evaluate what's working and what's not and develop ongoing plans to satisfy audience needs.

Collaborate to provide appropriate elements for stories (i.e.photos, videos and graphics)

Capture basic photos and video as needed.Promote personal brand, the brands of colleagues and the institutional brand.

Provide great customer service, helping readers find answers and solutions.

Requirements

A valid driver’s license, reliable transportation and the minimum liability insurance required by state law

Bachelor's or master’s degree in communications, journalism or related field preferred or equivalent combination of education and experience.

Previous reporting experience preferred; even better if you've covered sports.

Proficiency on social media platforms; including but not limited to Facebook, Twitter, Instagram and TikTok.

Experience shooting and editing photos and video on a mobile device.

Strong communication skills, news judgement and headline-writing ability.

Ability to multitask and excel under intense deadline pressure.

Ability to work collaboratively and efficiently.

Strong writing, spelling and grammar skills; familiarity with AP style.

Ability to work nights and weekends.

Comfort building a beat and communicating with athletes and coaches.

USA TODAY Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where USA TODAY Co. employs employees. In addition, USA TODAY Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with USA TODAY Co., Inc. Applicants who require such accommodation should contact USA TODAY Co., Inc.’s Recruitment Department at Recruit@usatodayco.com . Applicants must be authorized to work in the applicable location. Applications from outside these regions will be removed from our system after submission.

#J-18808-Ljbffr