Video Programming Manager Job at Dow Jones in New York

About the Job
The Wall Street Journal is seeking a Video Programming Manager to join its video team in New York. The ideal candidate will be strategy‑minded, collaborative, and exceptionally organized. You have a deep understanding of on‑ and off‑platform needs, and the ability to track and translate analytics into actionable insights that match our editorial priorities and business goals. You will also sharply define WSJ channels on YouTube, building on why each channel exists and its audience targets, and understand how to engineer long‑term growth: channel positioning, audience development, publishing cadence, and content architecture.

You Will

Work closely with internal stakeholders across the video team, coverage areas, platforms and SEO to program and place video content

Build and execute a YouTube roadmap aligned to company goals: audience‑first experience, engagement, retention and conversions

Partner with video leadership to define content pillars, series architecture and publishing cadence across platforms

Translate WSJ editorial competencies into YouTube‑native programming

Lead strategy for YouTube Shorts as a distinct format with its own publishing goals and performance tracking

Analyze viewer behavior, retention patterns and funnel performance, then translate the metrics into real strategic decisions

Oversee A/B testing and video packaging, including titling, visual standards, thumbnail direction and metadata

Track competitor performance across O&O and YouTube, algorithm updates and creator economy shifts

Define how YouTube content ladders into WSJ’s broader video strategy, including how long‑form drives short‑form and vice versa

Constantly evaluate our video journalism with an eye for platform‑specific experimentation, learning and iterating

You Have

An expert understanding of a wide range of video formats and distribution channels, and a finger on the pulse of industry trends

4–7+ years in YouTube strategy and channel management with demonstrated channel growth (portfolio or examples required)

Fluency in YouTube analytics: knowledge of retention graphs, CTR benchmarks and impression‑to‑view funnels, and use of them to make decisions

Extensive programming experience and demonstrable knowledge of video best practices across platforms, including packaging and metadata optimization

Hands‑on experience editing YouTube Shorts, or close familiarity with the format to give sharp, specific feedback to an editor

Proven experience building content pillars or series concepts at the channel level

Strong communication skills to build alignment across production, editorial, strategy and social teams

Background at a media company, publisher or multi‑topic content brand rather than a single‑creator channel

A deep understanding and interest in The Journal’s core coverage areas

Compensation and Benefits
Base Pay Range: $95,000 – $115,000. We’re committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good‑faith estimate for the role and may vary based on a candidate’s experience, skills, location, and other relevant factors.

For bonus‑eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.

For benefits‑eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.

Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law. EEO/Disabled/Vets.

Reasonable Accommodation
We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at talentresourceteam@dowjones.com. Put “Reasonable Accommodation” in the subject line and describe briefly the assistance you need. This inbox will not be monitored for application status updates.

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