About the Role
Director of Public Communications
The Broward County Board of County Commissioners is seeking a visionary and strategic communications leader to serve as the next Director of Public Communications. Reporting directly to the County Administrator, this executive‑level position directs all operations of the Office of Public Communications and serves as the County’s chief spokesperson and communications strategist.
Duties and Responsibilities
- Directs operations of the Office of Public Communications, including Public Information, Call Center, and Print Shop; formulates strategies and directs implementation of activities to promote transparency in government and enhance the County’s digital government presence.
- Directs large‑scale, enterprise‑wide communications programs related to change management in support of agency initiatives; strategizes and directs implementation of initiatives to raise public awareness of government programs and services.
- Develops and directs implementation of the County’s strategic communications plans; strategizes and writes high‑level and sensitive communications for the County management team and elected officials across all platforms (television, print, social media, etc.).
- Provides quality assurance of the marketing and communications activities of other County agencies; oversees the employee communications program; handles media relations for the County.
- Manages the Advantage Marketing Program, leveraging public and private partnerships to expand educational outreach, reduce program costs, and develop new revenue streams.
- Identifies fiscal and capital improvement needs and directs activities to fund and implement them.
- Performs related work as assigned.
Ideal Candidate
- Possesses a strong strategic mindset with the ability to see ahead to future possibilities and translate them into breakthrough communications strategies.
- Has demonstrated experience directing enterprise‑wide communications programs across complex, multi‑stakeholder organizations.
- Has exceptional skills in crafting high‑level, sensitive communications for executive leadership and elected officials.
- Possesses deep expertise in media relations, public information, and crisis communications.
- Has a proven ability to balance the needs of multiple stakeholders while promoting an environment of high ethical standards and cross‑cultural sensitivity.
- Demonstrates resourcefulness in deploying resources effectively and finding creative approaches to accomplish goals within constrained environments.
- Possesses strong leadership and team‑building skills, with the ability to inspire and motivate staff across multiple functional areas including public information, call center operations, and print services.
- Has experience with digital communications, social media strategy, and website management to support effective public engagement.
- Demonstrates excellent written and verbal communication skills with a clear understanding of the unique needs of different audiences.
- Has the ability to develop, implement, and manage strategic, fiscal, and capital improvement plans.
Education, Experience, and Certifications
Requires a Bachelor’s Degree in journalism, communications, marketing, public relations, or a closely related field.
Requires 10 years in high‑level journalism, communications, marketing, and public relations activities, including strategic and supervisory aspects.
Preferred experience with social media and website management.
Compensation and Benefits
Annual salary range: $144,904.22 – $231,266.72.
- Florida Retirement System (FRS) – choice of a traditional pension plan with eight years of vesting or an investment plan with one year of vesting; eligible for Senior FRS status.
- Deferred Compensation – voluntary 457 plan offered through Mission Square, Brighthouse Financial, and Nationwide Retirement Solutions; the County matches up to a Board‑approved amount per year.
- Flexible Spending Accounts – eligible health expenses and dependent care accounts.
- Insurance Coverage – Health, Dental, Vision, Flexible Spending Accounts, Long Term Disability, and Pre‑paid Legal.
- Health Savings Accounts – County contribution when you elect a High‑Deductible Health Plan (HDHP) and complete the County’s Engagement Incentive.
- Vacation and Sick Leave – accrued biweekly; annualized at two weeks of vacation and 12 days of sick time; 40 hours of job‑based leave granted annually for exempt employees.
- Holidays – eleven holidays and two personal days.
- Life Insurance – $50,000 group term life; employees can purchase additional life insurance.
- Additional Benefits – Access to Credit Union, Employee Development, and Personal Income Protection Plans.
For additional information on benefits, visit
Equal Opportunity Employer
An Equal Opportunity/ADA Employer. All resumes are subject to disclosure in accordance with the Florida Sunshine Law.
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