Product Marketing Manager

Product Marketing Manager The Product Marketing Manager will be aligned to either the Strategy or Launch team within a designated category (laundry, dish, cooking or refrigeration) and is responsible for developing and executing Category Insights, Product Plans, and Strategic Projects for the Whirlpool Corp. portfolio of brands. The role involves working closely with consumer insights, brand marketing, merchandising, global consumer design, platform engineering, and advanced development to execute the five‑year product roadmap while understanding competitive activity and marketplace trends.
Responsibilities Drive long‑term product planning strategies through understanding consumer needs and shopping behaviors connected to product design and aesthetics (First Moment of Truth) as well as product functional benefits (Second Moment of Truth) to create effective sales plans.
Harness consumer insights, shopper insights, purchase drivers, and other research to drive fact‑based, consumer‑driven product/feature trade‑off decisions that support brand positioning.
Work with the finance team to develop and present project business cases including pro forma financials, capital requirements, and other financial and non‑financial decision metrics.
Act as global marketing lead for advanced development project teams, coordinating voice of the consumer understanding across regions.
Use data and metrics, competitive assessments, and forecasting to drive business strategy and decisions.
Drive projects from Advanced Development to Production Project Readiness.
Minimum Requirements Bachelor's degree
5+ years of experience in marketing, brand management, product management or a similar discipline
Preferred Skills and Experiences Bachelor's degree in Marketing or a related field
Master's degree (preferred)
Strong leadership and communication skills, both written and verbal, and the ability to perceive and present information analytically and creatively
Excellent critical thinking, sound judgment, and effective decision‑making ability
Proven success working in a fast‑paced, complex matrixed environment
Strong strategic and analytical mindset
Strong business acumen with the ability to use insights to drive action
Highly collaborative with the ability to build solid working partnerships across functional groups
Benefits Generous benefits package, employee discount, fitness and educational reimbursement programs, kitchenettes, and more
Always On Flexibility – autonomy to manage personal, family, and outside‑of‑work commitments as needed
Two‑Week Work from Anywhere – minimum of one‑week increments for a total of two weeks per year
Sabbatical – four weeks paid leave after every five years of service
Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.

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