Product Marketing Manager, Ads and Brands

Product Marketing Manager, Ads and Brands
Roblox is looking for a Product Marketing Manager for our Ads and Brands product team. The role partners closely with product owners, brand partners, and cross‑functional teams to develop, launch, and drive go‑to‑market strategies for advertising solutions on Roblox.

Responsibilities

Lead the launch process and drive the go‑to‑market (GTM) strategy, messaging, content creation, and positioning for Ads and Brands Group products and policies.

Develop compelling, evergreen product content that educates and inspires brands to advertise on our platform across business‑focused channels, sales enablement materials, and industry events.

Stay on the pulse of the marketing and advertising industry and nurture industry partnerships.

Track, analyze, and report on marketing campaigns and content performance, providing insights and recommendations for optimization.

Foster deep cross‑collaboration between Brand Partnerships, Engineering, Product Management, Product Marketing, Integrated Marketing, Communications, Events, and Creative teams; become a trusted advisor to these teams.

Report to the Director of Product and Business Marketing.

Qualifications

6+ years product marketing experience with a global technology and advertising platform, preferably in advertising, commerce, or selling to large brand advertisers.

Deep experience partnering with sales teams for product education and objection handling, and for gathering actionable product insights.

Proficient in messaging, positioning, and marketing/content strategy for a large brand and agency audience.

Experience leading omnichannel marketing strategies and building cross‑functional partnerships at all levels.

Ability to identify gaps and opportunities, and influence relevant teams and executive leadership to reach resolution.

Experience presenting at all levels of the organization, including executive leadership.

Passionate about supporting new business models and building an advertising business.

Annual Salary Range: $217,130–$263,710 USD. Salary is dependent on professional background, training, work experience, location, business needs, and market demand. All full‑time employees are eligible for equity compensation and additional benefits.

Equal Employment Opportunity: Roblox provides equal employment opportunities to all employees and applicants and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Roblox also provides reasonable accommodations to candidates with qualifying disabilities or religious beliefs during the recruiting process.

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