Creative Community Lead

Where You Come In
We’re looking for a Creative Community Lead to

own and grow Luma’s creator community

– cultivating deep, long‑term relationships with the creative professionals and creators shaping the future of creative intelligence.

This role is community‑first. The primary responsibility is building, nurturing, and scaling a high‑trust ecosystem (including but not limited to our Creative Partner Program), ensuring creators are supported, heard, and inspired to do their best work with Luma.

You will work closely with teams across marketing, product, and events. When the community is strong, those extensions (campaigns, launches, feedback, cultural moments) naturally follow – and this role helps activate them collaboratively.

This is a highly relational role, best suited for someone who genuinely enjoys working with members of the creative community – whether they are creative professionals working at larger companies, artists or solo‑creators.

What You'll Do
Creator Community Ownership (Primary Focus)

Own the strategy and day‑to‑day health of the company’s creator community, including existing programs and new programs you create and scale as part of our community efforts

Build durable, trust‑based relationships with creators ranging from early adopters to highly influential, culture‑shaping talent

Establish clear community rhythms: regular communication, touchpoints, programming, and feedback moments

Develop systems that make creators feel supported, recognized, and invested in Luma over the long term

Grow goodwill in the creative community by consistently showing up with clarity, follow‑through, and respect for creators’ time and craft

Community Growth & Programming

Evolve existing community programs into a scalable, high‑signal global creator ecosystem

Collaborate with teams across marketing, Dream Lab, and events teams to support:

Events

Community moments

Campaign participation

Creator showcases, spotlights, and recognition

Help shape programming that elevates creators (education, exposure, paid opportunities, cultural moments)

Creative Partnerships (Selective & Community‑Driven)

Identify and cultivate creator partnerships that strengthen the community and reinforce Luma’s creative credibility

Support onboarding and enablement for creators so they can successfully adopt and showcase Luma’s tools

Create co‑announcements or storytelling moments when creators’ work is ready for amplification

Maintain a high bar for taste, alignment, and creator experience

What Sets You Apart (Bonus Points)

Creative professionals actively want to be part of the Luma community – and stay

Programs feels intentional, curated, and valuable rather than transactional

Creators regularly engage, share feedback, and advocate organically

Luma earns genuine goodwill and cultural credibility among top creators

Community initiatives consistently feed high‑quality campaigns, launches, and creative moments (without forcing them)

Strong relationship‑builder with empathy for creative workflows

Strong taste and judgment around creative work and cultural relevance

Experience leading creator, artist, or creative communities

Comfortable working cross‑functionally

Organized, thoughtful, and able to scale programs without losing the human touch

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