Marketing Manager

Global Campaign Strategy & Execution:

Lead global marketing campaign strategies for all releases, from ideation and creative direction to execution and post-release analysis.
360° Marketing Plans:

Build and execute comprehensive marketing plans spanning digital, physical, DSPs, retail, radio, charting, e-commerce, PR, sync, gaming, and experiential activations.
HQ Collaboration:

Translate Korea HQ release plans into scalable global campaigns tailored for Western and international markets.
Timeline & Asset Management:

Own all campaign timelines, deadlines, deliverables, and asset management across assigned artist releases.
Label, Distribution & Commercial Partnerships:

Oversee physical release strategies in tandem with internal/external distribution teams to ensure timely delivery and retail readiness.
Partner Relations:

Serve as a primary point of contact for U.S. label partners, distributors, DSPs, and PR partners.
On-the-Ground Promotions:

Develop and execute promotional trip strategies across the U.S., providing on-the-ground support for artists and management teams.
Team Mentorship:

Provide mentorship and guidance to junior team members.
Financial Oversight:

Own U.S. marketing budgets and track ROI across all releases.
Data-Driven Strategy:

Analyze and present campaign strategies and results to internal leadership and external partners.
Preferred Qualifications

Experience:

3-4 years of experience in music marketing, with a proven track record of leading global campaigns.
Market Expertise:

Deep understanding of the U.S. and Kpop music markets, fan engagement, digital marketing, DSP platforms, chart strategy (Billboard, etc.), retail, and the media landscape.
Cross-Cultural Competency:

Experience adapting international artist campaigns (particularly Korean/Asian artists) for Western markets.
Project Management:

Highly organized with exceptional cross-functional coordination skills; comfortable working across multiple time zones and managing international stakeholders.
Autonomy & Agility:

Independent, proactive, and comfortable owning projects with minimal oversight, operating effectively at both strategic and tactical levels.
Analytical Skills:

Data-driven mindset with the ability to turn metrics into actionable marketing insights.

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