Digital Marketing Manager

Leader Dogs for the Blind, an international organization based in Rochester Hills, Michigan, has been empowering individuals who are blind or low vision for over 85 years. We provide comprehensive guide dog services and orientation and mobility training, equipping individuals with lifelong skills for safe and independent daily travel. Our life-changing work is provided free of charge, and we are 100% philanthropically funded. Our mission is driven by 191 dedicated team members and more than 1,000 volunteers who advocate alongside our clients to create a more equitable world.

Why work at Leader Dogs for the Blind?

Medical, Dental and Vision Insurance after 30 days of employment

Employer paid life insurance

Employer paid disability insurance

401k with employer match

Flexible spending account

Paid time off front loaded on first day of employment

Annual merit-based pay increases

Dog friendly office

SUMMARY
The Digital Marketing Manager plays a key role in planning, executing, and optimizing digital marketing initiatives that advance Leader Dog's mission. This position is responsible for managing campaign workflows, coordinating cross-functional marketing activities with internal and external partners, creating engaging digital content, and owning day-to-day social media execution to elevate Leader Dog’s digital presence and reputation in a way that aligns with our mission. This role combines strategic thinking with hands-on execution. The Digital Marketing Manager will invest time in learning Leader Dog’s mission, programs, audiences, brand standards and accessibility practices through active engagement with clients, volunteers, staff, and on-campus experiences.

Essential Duties And Responsibilities
Campaign and Project Management

Build and manage omnichannel marketing campaigns within Monday.com to support volunteer engagement, fundraising, content initiatives, event promotion, and other strategic priorities.

Maintain and update multiple project boards simultaneously, ensuring all stakeholders have visibility into timelines and deliverables.

Proactively manage deadlines, follow up with internal teams and external partners.

Social Media Management

Draft, edit, and publish social media content across all Leader Dog social media accounts, maintaining a consistent voice, tone, and high standard for accessibility and mission alignment.

Manage and maintain the social media publishing calendar within Sprout Social, ensuring all posts are scheduled in alignment with campaign timelines.

Monitor scheduled content and community engagement.

Use campaign and platform performance data to identify trends, recommend optimizations, and support continuous improvement across digital initiatives.

Content Creation and Creative Support

Collaborate with internal and external partners to recommend content and storytelling approaches that support campaign objectives, audience growth, fundraising efforts, and brand awareness.

Create accessible, engaging photo and video content to support social media and bring forward ideas to support engagement and campaign performance.

Ensure the accessibility of all social media content through captions, descriptions, and alt-text.

Capture content on the Leader Dog campus and in the field as needed, including events, programs, and mission-driven moments.

Edit video and photo assets using industry-standard tools.

Adapt content for multiple channels and formats, ensuring brand consistency.

Stay current with emerging trends, tools, and best practices in digital content creation.

Research, test, and help implement AI-assisted marketing tools and workflow enhancements that improve content creation, campaign execution, reporting, personalization, accessibility, and operational efficiency.

Digital Advertising Support

In collaboration with Leader Dog's marketing agency, help develop integrated digital advertising strategies that support volunteer recruitment, client recruitment, fundraising initiatives, event promotion, and organizational awareness goals.

Review and provide feedback on advertising creative, messaging, landing pages, and campaign assets to ensure alignment with brand standards and organizational priorities.

Help coordinate digital advertising efforts with social media, email marketing, content, and broader campaign activities to create cohesive audience experiences.

Assist in managing campaign budgets, timelines, and deliverables while ensuring agency partners have the information needed for successful execution.

Internal collaboration

Collaborate regularly and proactively with stakeholders and industry experts across the organization.

Pivot quickly between priorities and projects, utilizing project management tools to stay organized and share information.

Partner with philanthropy team to support national awareness and fundraising strategy.

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