Digital Media Specialist

Overview
The Customer Acquisition team is tasked with driving new subscriber growth and retention. The team is responsible for planning, execution and optimization of user acquisition, retention and performance marketing campaigns. The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel. The successful candidate will bring a highly analytical, creative, and flexible growth mindset to the role, which will be critical to delivering breakthrough thinking for this channel.

Responsibilities

Implement paid search and social strategies to drive subscriber acquisition, conversion & efficiency

Successfully apply paid search and social strategies and manage within search social channels (i.e. Facebook, Instagram, TikTok, Snapchat, Google, Microsoft etc.)

Oversee strategy, campaign structure, paid media optimizations, and ad content (including strategic recommendations on creative content and messaging)

Optimize budget across platforms and tactics to deliver positive return on marketing spend

Track, monitor, and optimize performance against key KPIs

Research, develop, and test new audience segments (i.e. retargeting, lookalikes, custom audiences, etc.)

Support ongoing creative and landing page experimentation and testing

Recommend new paid social and potential influencer strategies

Develop and implement QA process

Excellent strategic planning skills with the ability to identify, prioritize, and articulate high impact paid social campaigns and initiatives

Comfortable working in a fast‑paced and dynamic working environment, supporting new products/businesses supported by a proven large‑scale media property

Basic Qualifications

2+ years paid social advertising experience

Global experience preferred

Deep knowledge of & mastery of social platforms

Experience with 3rd party campaign management platforms (i.e. Smartly, SA360)

Must have experience with direct response campaigns

Ability to partner with analytics team to use real-time data, testing, and campaigns learnings to effectively optimize and manage campaigns

Ability to strategically assess new opportunities and make data driven decisions resulting in tangible improvements in performance

Flexibility & ability to work in a fast paced and dynamic environment

A strong communicator with a can‑do, positive attitude and a strong desire to get things done

Global and international media planning/buying experience

Sense of humor and desire to have fun!

About Korn Ferry
Korn Ferry unleashes potential in people, teams, and organizations. We work with our clients to design optimal organization structures, roles, and responsibilities. We help them hire the right people and advise them on how to reward and motivate their workforce while developing professionals as they navigate and advance their careers. To learn more, please visit Korn Ferry at www.Kornferry.com

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