Social Media Manager

POSITION SUMMARY
FoundRae is looking for a Social Media Manager to join our team to lead and execute our social media strategy across all platforms including content creation & ideation, research, scheduling, and reporting/performance. We are looking for a creative and passionate thinker who can develop plans and create content for each social channel while overseeing the calendar and staying on top of trends and new ideas in the social media space.

Responsibilities

In partnership with Sr Dir of Comms & Events, lead the development of FoundRae’s social media strategy across all channels, including Instagram, Facebook, TikTok, LinkedIn, and Pinterest

Plan and create compelling brand-led content that aligns with FoundRae ethos and highlights the creativity and craftsmanship of FoundRae designs

Identify the brand’s key messages to be communicated across social media and develop calendar to appropriately message at key commercial times

Community management with a focus on engaging and expanding on conversations with external audiences

Appropriately communicate the Founder & Creative Director’s vision and voice

Build and maintain a robust social content calendar that aligns with key collection launches, brand moments, and growth goals

Plan, schedule and incorporate content daily; update the calendar to allow for changes i.e: incorporating new content or new opportunities to reach brand goals and KPI’s.

Work with internal teams to understand timing of new product launches to coordinate and plan content across categories appropriately.

Create a pipeline of social media ideas and campaigns, so that we can have a test-and-learn environment to advance our social content and community engagement.

As needed for the business, cultivate an authentic network of influencers and tastemakers to create UGC and amplify the brand in the social media space

Responsible for all reporting including:

Pull all social analytics weekly, monthly, quarterly and annually and interpret data, summarize insights and opportunities

Provide updates and share the effectiveness of social media resources internally

Review and analyze data and metrics to understand best practices for outreach and engagement

Manage and maintain social media budget

Qualifications

Minimum of 5 years previous social media & content creation experience within the luxury, retail, lifestyle spaces in an entrepreneurial environment within Marketing or Communications

Bachelor's Degree in Marketing, Advertising or related field preferred

Advanced knowledge and best practices of social media platforms

Strong analytical skills and experience analyzing data and developing insights

Ability to create elevated, luxury content and edit photos and videos

Fashion forward, intuitive, personable, a self-starter, multi-tasker and strong interpersonal skills

Highly organized and detail oriented

Mac proficient, knowledge of design programs a huge plus

Previous experience using Meta tools and advanced excel skills

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