Social Media Coordinator

Overview
The Social Media Coordinator plays a critical role in supporting the day‑to‑day execution of The Nature Conservancy’s flagship social media presence, helping cultivate and engage a global community connected by a shared love of nature. This role handles daily publishing, supports light‑lift content creation and facilitates community engagement across TNC’s primary social media channels, ensuring content is timely, strategic and optimized for each platform. The role uses performance insights and platform best practices to inform publishing decisions and collaborates closely with marketing colleagues across the organization to source and prioritize content. Through thoughtful community management, this role helps strengthen TNC’s relationship with social audiences and advance the organization’s mission by encouraging awareness, engagement and action.

Responsibilities

Supports day‑to‑day planning, scheduling and publishing of content across TNC’s flagship social media channels.

Maintains and updates the social media calendar, making real‑time publishing decisions to respond to shifting priorities, cultural moments and performance insights.

Sources, organizes and edits content from internal stakeholders, marketing partners and existing TNC assets; identifies opportunities to repurpose or resurface high‑performing content.

Supports light‑lift content preparation related to social publishing, including drafting copy and sourcing assets as needed.

Plays a key role in coordinating social content across teams, ensuring assets from across the organization are prepared for publishing, properly tagged, tracked and scheduled for optimal performance.

Executes daily community management, including monitoring and responding to comments, replies and direct messages in alignment with brand voice and engagement guidelines.

Collaborates cross‑functionally with internal teams to support campaigns, editorial priorities and timely organizational messaging.

Stays current on emerging social media trends, formats, tools and platform updates to inform experimentation and continuous improvement.

Uses social media management tools (e.g., Sprout Social, Canva, Asana) to support efficient workflow and execution.

Coordinates projects and completes assigned work within agreed‑upon timelines, exercising sound judgment and independent decision making within established guidelines.

Occasional travel is required for business meetings and events, trainings, and/or team retreats and meetings.

Requires occasional evening and weekend hours.

Other duties as assigned.

Qualifications

Bachelor’s degree in related field and a minimum of 2 years’ related experience or equivalent combination of education and experience.

Experience organizing and coordinating projects.

Experience proofreading and editing business documents.

Desired Qualifications

Experience proofreading and editing communications materials.

Interest in social media platforms, digital culture, trends and audience behavior.

Experience using social media management and analytics tools.

Knowledge of social media performance metrics.

Ability to collaborate cross‑functionally and explain social media best practices to non‑social partners.

Experience developing social media content.

Practical understanding of marketing and communications concepts.

Experience managing customer/colleague relationships.

Highly motivated with strong organizational skills and attention to detail.

Experience supporting mission‑driven or values‑based organizations.

Multi‑cultural or cross‑cultural experience preferred.

Salary Information
The starting pay range for a candidate selected for this position is generally within the range of $27.88 - $40.42 per hour. This range only applies to candidates whose country of employment is the United States. The actual pay will be based on a variety of factors, including, for example, the candidate's location, qualifications, specific skills, and experience.

Equal Opportunity and Accommodation Statement
The Nature Conservancy is an Equal Opportunity Employer. Our commitment to equal employment opportunity includes the recognition that our conservation mission is best advanced by the leadership and contributions of people of all backgrounds, beliefs, and culture. Recruiting and mentoring staff to create an inclusive organization is a priority, and we encourage applicants from all cultures, races, colors, religions, sexes, national or regional origins, ages, disability status, sexual orientation, gender identity, military, protected veteran status, or other status protected by law. The successful applicant must meet the requirements of The Nature Conservancy’s background screening process. TNC is committed to offering accommodations for qualified individuals with disabilities and disabled veterans in our job application process. If you need assistance or an accommodation due to a disability, please send a note to applyhelp@tnc.org with Request for Accommodation in the subject line.

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