Digital Marketing Manager - Campaigns

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Where Is The Work
Monday to Thursday, work onsite with your colleagues. Fridays, choose your work location, balancing what your work requires.

Job Summary
The Digital Marketing Manager, Campaigns is responsible for leading integrated go‑to‑market campaign strategy, planning, orchestration, and optimization across multiple business units, audiences, and digital channels. This role partners closely with business stakeholders, sales, brand, digital, analytics, content and agency partners to develop scalable marketing programs that align business objectives, pipeline growth, customer engagement and revenue outcomes. This position serves as a strategic marketing leader within the digital marketing COE, driving campaign execution excellence, operational consistency, KPI measurement, and continuous optimization across initiatives.

The role requires strong business acumen, cross‑functional leadership, data‑driven decision making, and the ability to manage complex integrated campaigns from strategy through execution.

Key Competencies

Strategic marketing leader with strong business, customer and revenue‑growth mindset

Ability to translate business objectives into integrated marketing strategies and measurable campaign plans

Strong cross‑functional leadership and stakeholder management skills across marketing, sales, analytics, digital and business teams

Excellent campaign planning, prioritization and program management capabilities across multiple concurrent initiatives

Strong analytic mindset with ability to leverage performance data, funnel metrics, and customer insights to drive optimization and recommendations

Experience managing integrated multi‑channel campaigns across paid, owned, earned and lifecycle channels

Ability to influence without direct authority in matrixed enterprise organizations

Strong communication and executive presentation skill with ability to simplify complex initiatives into actionable recommendations

Growth mindset with focus on operational efficiency, process improvement, scalability, and continuous learning

Strong understanding of marketing technology ecosystems, campaign operations, reporting frameworks, and digital best practices

Responsibilities

Lead development and execution of integrated go‑to‑market campaign strategies aligned to business priorities, customer journey, and revenue objectives

Partner with business unit stakeholders, sales, brand, analytics, content, digital and agency teams to develop scalable campaign plans, messaging strategies, audience approaches, and activation roadmaps

Own campaign orchestration across channel including paid media, email, web, content, organic, nurture, and lifecycle marketing initiatives

Translate business goals and funnel targets into measurable KPIs, campaign performance frameworks, and optimization strategies

Analyze campaign, engagement, and funnel performance data to identify insights, opportunities, and strategic recommendations for continuous improvement

Identify and implement operational efficiencies, process improvements, and scalable best practices across campaign development and execution

Maintain strong understanding of industry trends, customer behaviors, digital marketing innovation, and emerging best practices to support future growth initiatives

Qualifications

Minimum 5 years of relevant work experience in marketing, digital marketing, campaign management, paid media management or go‑to‑market strategy roles

Ability to handle a wide variety of projects simultaneously and react flexibly to changes that may occur

A bias towards a collaborative work culture with strong interpersonal skills and comfort in a team setting

Strong quantitative, analytical and problem‑solving skills. Comfortable with data analysis and using data to make recommendations and drive decisions

A track record of delivering outstanding tangible results in a high‑performance environment

Bachelor’s degree in business, marketing or similar

Compensation
Annual Base Salary Range: $75,700.00 – $135,834.99

Compensation Type: Salary
Incentive Eligible: Yes
Sales Commission Eligible: No

Disclaimer: We strive to provide competitive compensation for this position, tailored to a variety of factors. The actual compensation will depend on elements such as seniority, merit, geographic location, education, experience, travel requirements, and union designation. Our compensation range is generally based on the national average for the country. Additionally, benefits may vary depending on the region, business alignment, union involvement, and employee status.

Benefits

Benefits kick in on DAY ONE for you and your family, including health insurance and holistic wellness programs that include generous incentives – WE DARE TO CARE!

Family building benefits include fertility coverage and adoption/surrogacy assistance.

401(k) match up to 6%, plus an additional 2% core contribution = up to 8% company contribution.

Paid time off includes 15 vacation days, 9 paid holidays, 3 floating holidays, sick leave, and additional options to support volunteer and parental leave.

Educational and training opportunities through company programs along with tuition assistance and student debt support.

Disclaimer: Benefit offerings may vary depending on Collective Bargaining Agreements and local/state regulations.

Safety Sensitive Role
No

We offer competitive compensation and comprehensive benefits and programs. We are an equal opportunity employer; all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, pregnancy, age, marital status, disability, status as a protected veteran, or any legally protected status.

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