Growth Marketing Lead - Channel Owner

About the Role
As the Growth Marketing Lead, you will fully own a portfolio of complex, high-spend accounts, partnering directly with founders and senior marketing leaders to drive paid growth end-to-end. This role blends strategy and execution, overseeing campaign structure, media buying across platforms such as Google, Meta, and LinkedIn, creative direction for ads and landing pages, user journey optimization, and rapid experimentation. Operating in a high‑speed, high‑accountability environment, the Growth Marketing Lead acts as the single accountable owner of performance outcomes—energized by ambiguity, comfortable marketing products without a playbook, and driven to deliver exceptional results through rigor, creativity, and decisive execution.

What You'll Do

Take full, sole ownership of a portfolio of complex, high‑spend accounts. You are the single point of accountability for performance — there is no one else to fall back on. You diagnose problems, design solutions, and execute them yourself.

Own the full‑funnel growth strategy per client, from acquisition through activation. Think in terms of CAC, payback periods, and pipeline — not just platform ROAS. Identify when a client should expand into new channels and build the case for it. Develop and maintain pacing models and budget forecasts.

Actively direct creative output — not just "collaborate with creative." You write and edit ad copy. You have strong opinions about landing page structure, messaging hierarchy, and visual direction. You see the ad and the landing page as one system, not two separate deliverables.

Analyze accounts at both macro and micro levels — assessing goal attainment, campaign structures, ad groups, keywords, and creatives to identify what's working and what needs improvement.

Write weekly, detailed performance updates per client — including account overviews, experiment results, proposed next steps, and key questions. These are sharp, structured, and actionable — not boilerplate.

Interface with founders and marketing leaders on Zoom and Slack, quickly understanding their priorities and proposing thoughtful, compelling solutions.

Propose high‑impact experiments to improve performance — from keyword and bid strategy changes to new ads, landing pages, and funnel optimizations. Move fast from hypothesis to execution to readout.

Execute experiments end-to-end: researching keywords, adjusting bid targets, directing creative, and ensuring changes are fully implemented.

Leverage our proprietary platform for pacing analysis, experiment tracking, and performance monitoring — and give feedback to make it better.

Mentor junior analysts on the team as the practice grows.

What You Need

Have personally managed $1M+/mo in combined ad spend across Google Ads and Meta, with direct hands‑on responsibility — not oversight of someone else doing the work.

A track record of running complex accounts independently with no supervision. You've been the person making the calls, not waiting for someone to tell you what to do.

Can point to specific experiments you designed that drove step‑change improvements in performance.

Excellent English — both live on calls with founders and in written client updates. This is non‑negotiable. We are a global team, and English is how we communicate with each other and with clients.

Deep understanding of Google Ads and Meta campaign types, ad units, targeting options, bidding strategies, and the full range of platform levers.

Advanced quantitative skills, including the ability to design and evaluate A/B tests using statistical best practices.

Experience connecting ad spend to downstream business outcomes — attribution modeling, CRM integration (HubSpot, Salesforce), and pipeline reporting.

Comfort with landing page optimization and conversion rate thinking.

Experience marketing technical products, B2B SaaS, or developer‑focused companies is a strong plus given our client mix. You should be comfortable with products where the buyer is technical, and the purchase decision is nuanced.

You geek out about tooling. Whether it's a better spreadsheet, a custom dashboard, or proprietary software, you want the best tools, and you push to make them better.

Salary & Perks

This is a full‑time, long‑term position.

The position is immediately available and requires entering into an independent contractor agreement.

Work from home.

Monday through Friday, 8 am to 5 pm (+/‑ 2 hours accepted) — PST.

Creative freedom: We care about performance and craft, not micromanaging.

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