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Director, Strategy/Media Planning

Digitas North America · New York, NY, USA ·

Job type:
Full Time

Director, Strategy

Company description PHM is the leading health media agency in the US, built for the modern healthcare experience. Here, industry depth meets media scale, where data becomes direction, where creativity and storytelling bring truth to life, and where orchestration replaces fragmentation. Dedicated to making brands discovered, PHM redefines what media can do through data, content, and creativity. Because in modern healthcare, the brands that are found are the ones that lead. And when brands lead, advantage follows. Go deeper. Be found.
Overview The Director, Strategy is responsible for leading the development and execution of integrated media strategies across pharmaceutical and healthcare clients. This role provides strategic leadership to account teams, oversees cross-channel media planning, and serves as a trusted advisor to clients and internal stakeholders. Reporting to the Vice President, Strategy, the Director plays a key role in driving business results, developing talent, and advancing strategic thinking across brands and accounts.
Responsibilities
Strategic Leadership & Media Planning
Client Leadership
Team Leadership & Talent Development
Cross-Functional Collaboration
Industry & Technical Expertise
Qualifications
Strong strategic thinking and problem-solving skills
Proven ability to lead teams and manage multiple priorities in a fast-paced environment
Demonstrated success building relationships with clients, internal partners, and senior stakeholders
Strong presentation, communication, and storytelling skills
Ability to influence decision-making through data, insights, and strategic recommendations
Collaborative leadership style with a commitment to coaching and team development
Embodies agency values of Accountability, Collaboration, Empathy, Equanimity, Integrity, and Respect
Bachelor's degree required; advanced degree preferred
8+ years of media strategy, planning, or integrated marketing experience
3+ years of people management experience
Pharmaceutical, healthcare, or life sciences marketing experience required
Experience developing omnichannel media strategies across HCP and DTC audiences
Strong understanding of media research, planning, and measurement tools
Experience managing multiple brands, clients, and cross-functional teams
Compensation Range: USD $106,780.00 - USD $170,937.00/Annually.