Marketing Automation Strategist 4

Marketing Automation Specialist

Responsibilities:
Provide hands-on administration and support for marketing automation platforms including Salesforce Marketing Cloud, Marketo, HubSpot and/or Pardot
Develop the day-to-day architecture of marketing automation platforms including MA instance(s) to enable campaigns & programs to run effectively (attribution, sourcing, lead flow)
Build & execute lead lifecycle, lead scoring, nurture platforms, segmentation and data management initiatives
Assist in troubleshooting platform, campaign, and integration issues while identifying root causes and recommended resolutions
Support client engagements by gathering requirements, documenting processes, and executing solutions aligned with business goals
Assist with CRM and marketing automation platform integrations to ensure data flows accurately between systems
Build and maintain reports and dashboards to support campaign performance analysis and business objectives
Identify and elevate products/solutions offered to meet current and future market needs by being familiar with technology stacks & major players in martech space (Adobe, Power BI/Tableau, etc)
Contribute to internal process documentation and team knowledge-sharing initiatives
Manage and grow junior team members to both increase their soft skill development and their marketing automation acumen
Support the creation of on-going training plans for internal teams including walkthroughs of client use cases, creation of frameworks, and how-to documentation
Support Strategists with strategy sessions and identifies other SMEs needed, supports the creation of discussion guides and assets for workshop meetings and helps recommend when/if these meetings are needed
Base Qualifications:
B.S. or B.A. degree in marketing or analytics, or equivalent professional experience
5+ years of marketing automation experience desired
Experience working within Salesforce Marketing Cloud (SFMC)
Experience with Salesforce Sales Cloud or other CRM platforms preferred
Technical mastery of 1:1 platforms, specifically in advanced &/or admin capability (advanced program setup, lead scoring, customer lifecycle, data management)
Proven history of strategy development and technical problem-solving skills
Ability to think strategically with a strong ability to execute plans and exceed client expectations and project goals
Experience as an operations strategist, and/or owner of process and data management
Proven success in driving results-oriented marketing programs and strategies, and the ability to proactively identify opportunities for improvement and optimization
Must be able to speak to and demonstrate knowledge in the digital marketing field