Marketing Communications Consultant

Overview
Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Career Area
Marketing

About IPSD
Caterpillar’s Industrial Power Systems Division (IPSD) designs, tests and manufactures 0.5 to 18L engines that power Caterpillar machines and over 5000 other applications including marine, petroleum, industrial, electric generators and locomotives. IPSD’s strategy includes sustainability as a focus area and is preparing green energy solutions for the future.

Role Definition
We are seeking a Marketing Communication Consultant. This critical staff role supports Caterpillar and Perkins brands in engine marketing, aftermarket marketing, rental and more. Based in Seguin, Texas, the consultant will be the subject matter expert for Cat aftermarket initiatives and assist with shaping and activating IPSD’s marketing plans globally.

What You Will Do

Serve as the subject matter expert for Cat aftermarket initiatives, supporting the shaping and activation of IPSD marketing plans.

Develop, manage, and execute campaign activation efforts across marketing initiatives.

Lead and support successful marketing programs by managing key project tasks, timelines, and deliverables.

Apply expertise in campaign/project management, Workfront, digital marketing and creative development to deliver measurable results.

Support Caterpillar and Perkins brand marketing efforts across engine marketing, aftermarket marketing, rental and related initiatives.

Leverage knowledge of Caterpillar products, services, industries and customers, especially applications involving medium and large engines.

Collaborate across the enterprise matrix to support broad-based marketing efforts and align with business priorities.

Create and implement campaigns that optimize channel activation, strengthen marketing communications and demonstrate business impact.

Qualifications

Customer Focus : Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.

Extensive Experience (Customer Focus) : Facilitates creation of the 'right' products and services to resolve customer business issues; fosters strong customer relationships; advises others on creating customer focused environments; anticipates customer needs; measures and observes customer satisfaction levels; communicates and models the criticality of customer focus.

Collaborating : Knowledge of collaborative techniques; ability to work with a variety of individuals and groups constructively. Demonstrates experience in productive collaboration, initiates meetings, communicates shared goals, promotes collaboration across generations, functions, regions and levels, solves business problems via collaboration.

Creativity : Knowledge of approaches, tools, and techniques for promoting creative, original thinking. Maintains balance between innovation and pragmatism; challenges accepted ways of operating; monitors innovations; encourages imaginative ideas; supports experimentation.

Strategic Thinking : Knowledge of big picture thinking and planning. Identifies key elements of business strategy, demonstrates how own work supports strategy.

Promotion and Marketing Communications : Knowledge of different promotional and marketing communication techniques; analyzes psychology of marketing communication; develops marketing communication strategy; guides team in developing communication plan.

What Sets You Apart

Bilingual proficiency in English and Spanish is preferred.

Experience with LinkedIn Sales Navigator and/or account based marketing.

Experience with marketing and communications.

Additional Information

Relocation assistance is not available.

Sponsorship is not available.

This position requires working onsite five days a week.

Visa sponsorship is not available for this position.

Summary Pay Range
$112,710.00 - $169,060.00

Benefits

Medical, dental and vision benefits

Paid time off plan (vacation, holidays, volunteer, etc.)

401(k) savings plans

Health Savings Account (HSA)

Flexible Spending Accounts (FSAs)

Health Lifestyle Programs

Employee Assistance Program

Voluntary Benefits and Employee Discounts

Career Development

Incentive bonus

Disability benefits

Life Insurance

Parental leave

Adoption benefits

Tuition Reimbursement

Benefits also apply to part-time employees

Caterpillar is an Equal Opportunity Employer, including Veterans and individuals with Disabilities. Qualified applicants of any age are encouraged to apply.

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