Prada Group is hiring: Public Relations Coordinator in New York

Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation. The Group, a world leader in the luxury sector, operates in more than 45 countries with the PRADA, Miu Miu, Church’s, and Car Shoe brands, and employs staff from over one hundred nationalities. The acquisition of Pasticceria Marchesi 1824 marks the Group’s entry into the food sector, applying the same high‑quality standards. Very proactive also in the art field, the Prada Group strengthens its presence through contemporary art projects that are constantly evolving.

Joining our Company means working in a creative and international environment, with teams of people motivated by curiosity and the quest for excellence. The engine of our success is the importance and value that we place on the talent and passion of our people, leading to their own professional growth.

JOB PURPOSE
The PR Coordinator will liaise with U.S. and International Press, in conjunction with the senior PR manager and PR manager, to coordinate and oversee all sample requests and transactions to ensure top representation of the Prada brand and specific product categories across national and regional digital and print media.

RESPONSIBILITIES

Support all domestic and international editorial sample requests and transactions for Prada Donna and Uomo RTW, Shoes, and Accessories collections.

Liaise with Milan and all Prada International press offices to support and promote the brand vision and global product focuses and initiatives.

Create a weekly report for Milan, inclusive of weekly requests by magazines and a weekly coverage report. Additional reporting and recaps are required for special projects and shows.

Create press clipping books for collection review by season.

Create specific press clipping books as needed per subject.

Complete, on an ongoing basis, monthly and seasonal competitive editorial credit reports and loans vs. actual credit reports.

Management of publicity samples.

Work in conjunction with the stockroom to optimize sample send‑outs.

Support in executing branded content activations.

Generate and analyze DMR reports.

Format and distribute press coverage of all fashion show reviews and relevant news articles to the Milan press office.

Maintain, organize, and archive slides, store photos, lookbooks, press kits, and show and event materials.

Support with corporate and fashion editorial coverage.

Support in implementing PR initiatives.

Maintain and nurture existing relationships with editors, stylists, and tastemakers relevant to the brand.

Collaborate with U.S. teams, Merchandising specifically, to support global and local product focuses and in‑store initiatives, and promote these across regional short and long‑lead press.

Support the organization of seasonal runway shows as well as image and retail events.

Manage and organize together with the U.S. PR team dedicated local press days for the PF and RE collections.

Support with seasonal product walkthroughs with editors, identify editorial trends, and competitive market information.

Provide support to licensee and joint venture partners.

Assist in managing PR budget and invoices.

Support the Church’s brand, which is under the Prada Group umbrella, in North America, including editorial sample requests.

Manage and delegate tasks to department interns.

While corporate office attendance is based on company needs, the role requires three days per week in the Prada corporate office.

KNOWLEDGE AND SKILLS

Bachelor's degree preferred in design/fashion marketing or related field

Regular attendance and punctuality

Ability to professionally interact with management and coworkers

Strong organizational skills, multi‑tasking, time management, and prioritizing capabilities

This position offers an annualized salary of $65,000 to $70,000, and, if applicable, may be eligible for bonuses and other incentive opportunities. The pay rate offered may vary based on job‑related knowledge, skills, and experience.

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In Summary: PR Coordinator will liaise with U.S. and International Press, in conjunction with the senior PR manager and PR manager . Liaise with Milan and all Prada International press offices to support and promote the brand vision and global product focuses and initiatives . Manage and delegate tasks to department interns .

En Español: El Grupo Prada, líder mundial en el sector del lujo, opera en más de 45 países con las marcas PRADA, Miu Miu, Churchs y Car Shoe, y emplea personal de más de cien nacionalidades. La adquisición de Pasticceria Marchesi 1824 marca la entrada del grupo al sector alimentario, aplicando los mismos estándares de alta calidad. y Prensa Internacional, en conjunto con el gerente senior de relaciones públicas y director de relaciones sociales, para coordinar y supervisar todas las solicitudes de muestras y transacciones para garantizar la máxima representación de la marca Prada y categorías específicas de productos a través de los medios digitales e impresos nacionales y regionales. RESPONSABILIDADES Apoyar todas las peticiones y operaciones editoriales domésticas e internacionales para las colecciones Prada Donna y Uomo RTW, Sapatos y Accesorios. Enlazarse con Milán y todas las oficinas de prensa Prada International para apoyar y promover la visión de marca y los enfoques e iniciativas globales del producto. Crear un informe semanal para Milán, incluidas las solicitaciones semanales por revistas y un informe de cobertura semanal. Se requieren informes adicionales y resúmenes para proyectos y espectáculos especiales. Reportajes de crédito reales. Gestión de muestras publicitarias. Trabajar junto con el almacén para optimizar los envíos de muestra. Apoyo en la ejecución de las activaciones de contenidos de marca. Generar y analizar informes DMR. Formar y distribuir cobertura de prensa de todas las revisiones de desfiles de moda y artículos relevantes a la oficina de noticias de Milán. Mantener, organizar y archivar diapositivas, fotos de almacenamiento, libros de vista, kits de prensa y materiales de espectáculos y eventos. Soporte con cobertura editorial corporativa y de moda. El equipo de relaciones públicas dedicó días de prensa locales para las colecciones PF y RE. Apoyo con recorridos estacionales de productos con los editores, identificación de tendencias editoriales e información competitiva del mercado. Proporcionar apoyo a licenciatarios y socios de empresas conjuntas. Ayudar en la gestión del presupuesto y facturas PR. apoyar la marca Churchs, que está bajo el paraguas del Grupo Prada, en América del Norte, incluyendo solicitudes de muestra editorial. Administrar y delegar tareas a internos del departamento. Mientras que la asistencia a oficinas corporativas se basa en las necesidades de la empresa, el papel requiere tres días por semana en la oficina corporativa de Prada. KNOWLEDGE AND SKILLS Licenciatura preferida en diseño / moda o marketing relacionado Asistencia regular y puntualidad Capacidad para interactuar profesionalmente con los trabajadores directivos y cualificados Competencias organizativas sólidas, manejo de tareas, tiempo y capacidades múltiples Esta posición ofrece una prioridad de $80,000 al año basándose en conocimientos y otras oportunidades laborales y puede ser aplicable, si es posible, un incentivo de pago anual de $808,000,000.