B2B Customer Marketing Manager, US&C, U4B

B2B Customer Marketing Manager, US&C, U4B
Uber

New York

Full-time

You will be responsible for designing, launching, and scaling data-driven programs and growth campaigns that drive adoption, retention, and engagement for Uber for Business customers across US&C. With a deep understanding of customer marketing, you will develop hyper‑local, insight-led campaigns that cater to diverse market needs while contributing to measurable business outcomes. You will work cross‑functionally with Local Ops, Global Strategy & Planning, Product and Engineering as well as with our Sales & Growth teams. A strong focus on premiumization, user segmentation and incentive experimentation will be key to your success in delivering performance‑driven campaigns.

What You’ll Do

Regional Strategy and Execution: Identify and build local campaigns based on data, customer insights and channel expertise.

Drive end‑to‑end campaign management from ideation and audience targeting to A/B testing.

Customer‑Centric Program Design: Design lifecycle journeys that deliver relevance and value to business travellers, including loyalty programs, upsell and promotional campaigns.

Product Launches: Support on GTM strategies for regional product launches and feature rollouts.

Collaborate with Product Marketing and Ops to design campaigns that drive awareness and adoption ensuring launches are leveraged to increase usage across the region.

Performance Analysis: Track and report on campaign effectiveness, drawing insights to inform future strategies and share learnings globally.

Cross‑Functional Collaboration: Serve as a strategic partner to regional and global stakeholders (Country GMs, StratOps, Local Ops, Global CRM, Product) to align marketing initiatives with business priorities and performance goals.

Tooling & Operational Expertise: Build technical fluency in campaign tools to enhance campaign scalability, troubleshoot issues, and improve executional efficiency.

Basic Qualifications

5-7 years of experience in B2C and/or B2B CRM, lifecycle, or growth marketing, with a proven track record of driving measurable business results through end-to-end campaign execution.

Strong analytical skills with the ability to interpret data, draw insights, and translate them into action (e.g., A/B testing, ROI analysis, user segmentation).

Excellent written and verbal communication skills, with experience presenting to senior stakeholders.

Proficiency with a CRM marketing toolset or platforms (e.g., Salesforce Marketing Cloud, Braze, Hubspot, or equivalent).

Preferred Qualifications

Development of IMCs to build creative platforms that span multiple channels.

Industry (travel or delivery) experience is a plus.

Familiarity with loyalty programs or premium product positioning.

Base salary range for this role: USD$132,000 - USD$147,000 per year in New York, NY. Eligible for Uber's bonus program, equity award, and benefits. All full‑time employees are eligible to participate in a 401(k) plan. More details can be found at https://jobs.uber.com/en/benefits.

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