Director, Integrated Media

Director of Integrated Media Lead integrated media strategy, planning, execution, measurement, and budget stewardship for the Pet and Hostess businesses, with day‑to‑day responsibility for Pup‑Peroni. Serve as a senior media leader and strategic partner to Brand, Customer Marketing, Strategy & Creative, agency partners, and media partner teams to ensure media strategies are business‑driving, consumer‑centric, measurable, and tightly connected to creative and commercial priorities.
Location: Orrville, Corporate Offices
Work Arrangements: Hybrid – onsite a minimum of 9 days a month during core weeks as determined by the Company; may require additional days as business needs arise.
Responsibilities Lead media strategy, planning, and measurement for full‑funnel National and retail media network plans, ensuring investment choices align to brand objectives, consumer insights, business priorities, and measurable outcomes.
Own integrated media strategy, planning, execution, measurement, and budget stewardship for the Pet and Hostess businesses, with direct day‑to‑day responsibility for Pup‑Peroni.
Lead cross‑channel planning that connects audience strategy, channel mix, creative considerations, retail activation, measurement, and optimization recommendations.
Guide interpretation of performance, competitive activity, marketplace trends, and learning agendas; translate insights into clear recommendations for senior stakeholders.
Establish clear KPIs, audience priorities, test plans, and optimization expectations to improve effectiveness, efficiency, and accountability.
Collaborate with agency partners and media partners as a senior media partner to business leaders, Brand teams, Customer Marketing, eCommerce Marketing, agencies, and key media partners.
Build trusted relationships by proactively communicating strategy, performance, risks, trade‑offs, and recommendations across assigned businesses.
Lead agency ways of working, ensuring clear expectations, strong executional discipline, high‑quality strategic output, and continuous improvement.
Engage with priority media, retail media, measurement, and technology partners to unlock stronger capabilities, innovation, value, and business impact.
Influence cross‑functional decision‑making and help resolve competing priorities across brands, channels, budgets, timelines, and partners.
Lead the media operations team: coach, develop, and manage performance for three direct reports, establishing clear priorities, accountability, and growth opportunities.
Establish consistent operating routines, planning processes, reporting expectations, and media best practices across assigned businesses with an enterprise mindset.
Oversee budget management, investment pacing, purchase order and system requirements, and spend‑to‑zero discipline in partnership with budget owners and cross‑functional teams.
Identify operational risks, process gaps, and capability needs; recommend solutions that improve team effectiveness, partner clarity, and business results.
Minimum Requirements Bachelor’s degree.
At least 15 years of progressive experience in media strategy, integrated media planning, retail media, digital media, brand marketing, shopper/customer marketing, eCommerce marketing, or related marketing leadership roles.
Demonstrated experience leading full‑funnel media strategy, managing significant budgets, influencing senior stakeholders, and translating business objectives into measurable media plans.
People leadership experience, including coaching, prioritization, performance management, and development of direct reports or cross‑functional teams.
Experience in the Consumer Packaged Goods Industry.
Additional Skills and Experience MBA is preferred.
Experience overseeing multiple brands, business units, or portfolios with complex stakeholder, agency, and investment management needs.
Strategic, enterprise‑minded media leadership with the ability to connect consumer insights, brand objectives, commercial priorities, channel strategy, and measurement into actionable plans.
Strong analytical and financial acumen, including budget stewardship, investment pacing, performance interpretation, and optimization decision‑making.
Excellent communication and influence skills, with the ability to simplify complex information and make clear recommendations to senior stakeholders.
Deep understanding of National media, retail media networks, digital ecosystems, measurement approaches, and how media ladders to brand and business strategies.
Ability to lead through ambiguity, manage competing priorities, and foster collaboration, curiosity, and continuous improvement.
We are an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, genetic information, age, national origin, disability status or protected veteran status.
The J. M. Smucker Co. (the “Company”) is an Equal Opportunity Employer. No person will be discriminated against in hiring or in any other aspect of their employment on the basis of race, color, religion, sex (including pregnancy), age, national origin, ancestry, citizenship status, sexual orientation, gender identity or expression, transgender status, marital status, familial status, disability, genetic information, protected veteran/military status, or any other characteristic protected by applicable federal, state or local law.

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