Associate Brand Manager

Overview
The Associate Brand Manager (ABM) is an early-career, high-impact role within the Marketing organization, reporting tothe Marketing Director. This role supports the planning, execution, and analysis of marketing, innovation, and brandinitiatives across the brand portfolio and/or assigned brands and sub-brands.

The ABM is a hands-on problem solver with strong analytical skills, intellectual curiosity, and a bias for action. Thisindividual plays a critical role in translating data into insights, supporting innovation and renovation projects, andexecuting marketing plans in partnership with cross-functional teams and agency partners. The ABM is expected to learnthe business quickly, ask thoughtful questions, and proactively take ownership of workstreams.

This role is ideal for someone who thrives in a fast-paced CPG environment, is eager to grow into full brand ownershipover time, and is motivated by both analytics and creativity.

Responsibilities
Business & Financial Acumen

Pull, analyze, and synthesize IRI and internal data to identify trends, drivers, and business opportunities.

Support tracking and reporting of brand performance, KPIs, and competitive activity.

Assist in managing brand budgets, including invoice tracking, agency billing support, and reconciliation.

Partner with Finance to support brand P&Ls.

Use data to help inform recommendations and support brand decisions.

Strategic Thinking & Problem Solving

Develop a strong understanding of the category, brand strategy, and business drivers.

Actively ask questions and seek to understand the “why” behind performance, consumer behavior, and business decisions.

Help synthesize data, insights, and trends into clear takeaways and actionable implications.

Support the Brand Manager/Brand Director in building plans, presentations, and recommendations for leadership.

Consumer Insights & Advocacy

Analyze consumer, category, and brand data to help identify insights and opportunities.

Support consumer research projects, including briefing vendors, managing timelines, and summarizing learnings.

Maintain awareness of consumer trends, cultural moments, and competitive activity.

Apply core marketing frameworks (positioning, benefit ladder, RTBs, purchase funnel) to brand work.

Innovation & Renovation Support

Support innovation and renovation initiatives from concept through commercialization.

Assist in developing briefs for R&D, packaging, design, and agency partners.

Help write concepts for consumer testing and support synthesis of results.

Coordinate timelines, deliverables, and cross-functional inputs for less complex projects.

Support development of sales materials, sell sheets, and launch toolkits.

Execution & Cross-Functional Collaboration

Work closely with cross-functional teams including R&D, Packaging, Sales, Supply Chain, and Finance to support project execution.

Coordinate tactical execution of marketing plans, promotions, and communications.

Support agency partners with briefing, feedback, and executional coordination.

Overcommunicate progress, flag risks early, and ensure deliverables stay on track.

Assists with monthly meeting preparations for new product process, Japan team monthly meetings, and other monthly requests.

Initiative & Learning Mindset

Demonstrate ownership and accountability for assigned workstreams.

Be proactive in identifying issues, proposing solutions, and driving tasks forward.

Actively seek feedback and apply learnings to improve performance.

Build foundational brand management skills with the goal of growth into a Brand Manager role.

Qualifications
Required Qualifications

Bachelor’s degree required in Marketing, Business, Analytics, or related field preferred.

2-3 years of experience in brand management.

Preferred Qualifications

CPG experience preferred; food a plus.

#LI-Hybrid

Pay Range
USD $77,000.00 - USD $103,000.00 /Yr.

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