Director, Product Marketing & Go-to-Market (VPP)

Director, Product Marketing & Go-to-Market (VPP)
Rhythm is a renewable energy and technology company empowering customers to take control of both their energy costs and environmental footprint. We combine energy market expertise with technology, design, and data science to create products that are simple, delightful, and seamlessly integrated with the rhythm of everyday life.

Our mission is to redefine the energy experience by delivering innovative, customer-centric solutions that accelerate the transition to a cleaner, smarter grid. We're a mission-driven team of engineers, marketers, designers, product leaders, analysts, and operators who love solving complex problems while making a meaningful impact on the communities we serve.

About the Role
We’re hiring a Director, Product Marketing & Go-to-Market (VPP), to lead the way Rhythm researches, positions, launches, and scales our next‑generation Virtual Power Plant (VPP) business.

Our VPP offering brings together residential batteries, retail electricity, and grid participation into a differentiated customer experience that helps homeowners lower costs while supporting a cleaner, more resilient grid.

This role sits at the intersection of Product, Growth, Customer Experience, Finance, Analytics, and the VPP business, serving as the commercial and customer voice behind one of Rhythm’s most strategic growth initiatives.

This is a true builder role. You’ll help define the playbook for bringing an entirely new category of consumer energy product to market—owning positioning, customer insights, go‑to‑market strategy, and commercialization while helping shape product direction through continuous learning and market feedback.

What You’ll Do

Own positioning, messaging, segmentation, value proposition, competitive differentiation, and overall product marketing strategy for Rhythm's VPP offering

Partner with Product, Finance, and the VPP team to evaluate pricing alternatives, customer value propositions, and commercial tradeoffs while balancing customer adoption with business economics

Translate complex product capabilities and customer insights into compelling positioning, customer experiences, sales enablement materials, website content, launch assets, and lifecycle communications

Customer Insights & Go-to-Market

Lead customer research and insight generation to inform product strategy, positioning, pricing recommendations, customer prioritization, and go‑to‑market planning

Develop end‑to‑end go‑to‑market strategies, including customer segmentation, launch sequencing, messaging, channel strategy, investment priorities, experimentation roadmaps, and success metrics

Establish a continuous learning agenda by leveraging customer feedback, research, experimentation, analytics, and AI to optimize product strategy, pricing, customer experience, and commercial performance

Cross-Functional Leadership

Serve as the primary marketing partner for the VPP organization and the voice of the customer across cross‑functional decision‑making

Influence product roadmap, commercialization strategy, and customer experience through customer insights and commercial recommendations

Define and monitor success metrics across acquisition, activation, participation, retention, customer lifetime value, customer satisfaction, and commercial ROI

Present strategic recommendations and customer insights to Executive Leadership while partnering closely with Product, Engineering, Finance, Legal, Sales, Growth, Brand, Customer Experience, and Analytics teams

What You’ll Bring

8+ years of progressively increasing responsibility across Product Marketing, Product Strategy, Go-to-Market, Growth, Commercial Strategy, or related leadership roles

Demonstrated success launching and scaling innovative consumer products or technology‑enabled services

Strong understanding of product positioning, segmentation, pricing strategy, lifecycle marketing, and go‑to‑market planning

Experience influencing product strategy, pricing, and commercialization decisions through customer research, analytics, and business insights

Strong commercial and analytical judgment, including experience evaluating customer lifetime value (LTV), customer acquisition cost (CAC), pricing strategies, experimentation, channel performance, and business ROI

Experience using customer research methods such as segmentation, pricing studies, concept testing, conjoint analysis, surveys, and experimentation to inform strategic decisions

Comfortable working with advanced spreadsheets, SQL or similar analytical tools, business intelligence platforms, and AI to evaluate commercial opportunities and customer behavior

Excellent executive communication, storytelling, and presentation skills

Ability to simplify complex problems into clear, actionable recommendations

Comfortable operating in ambiguous, fast‑moving environments with a builder mindset

Strong cross‑functional leadership skills with the ability to influence without direct authority

Nice to Have

Experience in Virtual Power Plants (VPP), distributed energy resources (DER), retail energy, utilities, climate tech, fintech, SaaS, marketplaces, or subscription‑based consumer businesses

Experience launching products in highly regulated or operationally complex industries

Familiarity with customer lifecycle analytics, experimentation platforms, or AI‑powered research tools

Experience partnering closely with Product, Growth Marketing, and Analytics organizations to launch and optimize customer experiences

What Success Looks Like
Within your first

12–18 months , success in this role will look like:

Rhythm launches a differentiated VPP offering with compelling positioning, clear messaging, and strong customer adoption

Customer insights become a core input into product, pricing, and commercialization decisions across the VPP organization

A repeatable go‑to‑market playbook is established for launching and scaling VPP products across new markets

Acquisition, activation, participation, retention, and customer lifetime value improve through continuous experimentation and optimization

Executive Leadership views Product Marketing as a trusted strategic partner for commercialization, customer strategy, and business growth

Rhythm establishes itself as a category leader in consumer‑facing Virtual Power Plants through differentiated positioning and customer experience

Why You’ll Love Working Here

Real impact.

Help define and scale one of Rhythm's most strategic growth businesses at the intersection of energy, technology, and consumer innovation.

Ownership.

Shape the positioning, commercialization strategy, and customer experience for a category‑defining Virtual Power Plant offering.

Innovation.

Work at the intersection of software, distributed energy resources, AI, customer insights, and clean energy.

Collaborative culture.

Partner with Product, Growth, Finance, Analytics, Engineering, Customer Experience, and Executive Leadership to bring new products to market.

Growth opportunities.

Build a new capability inside one of the fastest‑growing renewable energy companies in the U.S.

Competitive compensation and benefits.

We reward performance with annual bonuses, unlimited paid vacation, premium private medical insurance for you and your family, and opportunities for continued professional growth.

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