Associate Brand Manager, NUK

Associate Brand Manager, Global Brand Management
Newell Brands is a leading consumer products company with a portfolio of iconic brands such as Graco, Coleman, Oster, Rubbermaid, Sharpie, and Yankee Candle. Our culture is built on values that promote integrity, teamwork, passion for winning, ownership, and leadership, supporting a high‑performing, inclusive, and collaborative environment.

The Associate Brand Manager, Global Brand Management position on NUK will support the development and execution of global innovation and growth initiatives. The role is a critical team member responsible for ensuring collaboration, communication, and strong execution of global plans across all regions and countries.

Key Responsibilities

Collaborate across all key functions globally and drive the cross‑functional team and agenda

Communicate regularly with regions and countries to ensure they adapt the global brand strategy, positioning, architecture, innovation, and marketing plans to their markets

Manage several brand projects and ensure delivery on time and in full

Build and distribute core launch assets and other marketing content to be utilized globally

Support global brand leaders

Be a key liaison between the global team and regions/countries

Ensure feedback on innovation and marketing plans from countries is heard and fully considered before final decisions

Lead development of core brand assets and ensure availability to regions and countries as needed

Lead packaging design process for new item launches

Assist and sometimes lead global innovation projects to deliver on time and in full

Partner with central marketing teams to deploy advertising and marketing campaigns globally in a format that can be adopted to the local market

Understand the target consumer and ensure all brand activities deliver against key targets

Understand global competitive landscape and provide insights and data to support key recommendations on driving share growth

Be a steward and power user of the data

Prepare reports and presentations to communicate key findings and recommendations to the Brand Manager and senior management

Review competitor performance and items to identify best practices, threats, and opportunities; generate learning on how to improve Newell performance

Steward brand foundational items and drive global consistency in executing Visual Brand Language (VBL) across all branded elements

Contribute to post‑mortem analyses that identify growth opportunities for future launches; embed learning into the company

Required Experience and Qualifications

A four‑year college degree

At least 2 years of prior experience in brand management, marketing, or related roles (preferred)

A desire to function as a business owner and a passion for brand management with a demonstrated ability to deliver results

Strong understanding of marketing principles

Analytical mindset with the ability to interpret data and develop insights

Creative thinking and problem‑solving skills

Strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously

Strong written and oral communication skills

Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with marketing analytics tools

Up to 10% travel potential

Fluent in English

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well‑known brands. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.

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