Director, CRM & Marketing Technology Strategy

Key Responsibilities Define and execute the CRM & Marketing Technology strategy aligned with commercial brand plans, field engagement, and digital transformation.
Advise Marketing, Sales, Market Access, and Digital Engagement leaders; monitor trends and customer expectations.
Own Veeva CRM (including MyInsights, CLM, Events Management, approved email) and oversee Salesforce capabilities (CRM, Marketing Cloud/Pardot, Experience Cloud).
Ensure seamless integration across CRM, MDM, data platforms, digital channels, and analytics; improve field usability, data quality, and workflows.
Lead the MarTech stack: marketing automation (Salesforce Marketing Cloud, Adobe, Veeva CRM Engage), CDP/identity resolution, digital content management/modular content (e.g., Veeva Vault PromoMats), and journey orchestration/personalization.
Lead data strategy using Informatica (IDMC, IICS, MDM, DQ) and ensure CRM/digital engagement data flows into analytics/dashboards/AI models.
Deliver capabilities using Agile/product methods; manage vendors/partners; ensure compliance with HIPAA/GDPR/GxP and audit controls.
Enable adoption via training/change management and partner cross-functionally (Commercial Ops, Field, Brand, Digital, Compliance, Legal, Global IT).
Required Qualifications 10+ years in CRM/MarTech/Digital/Commercial IT (prefer pharma/life sciences).
Bachelor’s degree.
Hands‑on Veeva CRM, Salesforce (CRM, Marketing Cloud), Veeva Vault PromoMats, and Informatica.
Strong understanding of omnichannel engagement, digital campaigns, field enablement, content activation, data flows, and analytics.
Proven delivery of complex CRM/MarTech in matrixed environments; lead technical teams/agencies/vendors.
Preferred Qualifications Specialty/rare-disease launch experience.
CDP/identity resolution experience.
AI/ML marketing tools experience.
Master’s degree.
Compensation Annual starting salary: $161,000–$202,000.

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