Strategic Marketing Manager

Description

FINFROCK is seeking a Strategic Marketing Manager to lead the planning, development, and execution of marketing initiatives that strengthen brand awareness, support recruiting efforts, generate top-of-funnel opportunities, and position FINFROCK as a leader in the design-build and precast construction industry.
Department

Marketing
Location

Orlando
Duties & Responsibilities

Strategic Marketing Leadership

Lead integrated marketing campaigns that support brand awareness, recruiting, workforce development, community engagement, and lead generation initiatives.
Identify opportunities to strengthen FINFROCK's market position and visibility within the construction and development industries.
Collaborate with executive leadership to establish marketing priorities and communication strategies.
Content Strategy & Communications

Serve as the lead writer and editor for high-profile marketing and communication initiatives.
Write and edit:

Press releases
Customer newsletters
Executive communications
Industry articles
Case studies
Award submissions
Advertising campaigns
Recruiting campaigns
Presentation materials

Interview subject matter experts and transform technical concepts into compelling, audience-focused messaging.
Maintain consistency in brand voice and messaging across all channels.
Public Relations & Brand Awareness

Develop and execute public relations strategies that increase brand visibility.
Support visibility through articles, presentations, and industry engagement.
Team Leadership

Provide leadership, coaching, and project direction to marketing team members.
Manage marketing priorities, project workflows, and content calendars.
Ensure marketing efforts align with brand standards and strategic objectives.
Foster collaboration and professional growth within the team.
Digital Marketing & Campaign Development

Partner with internal resources to develop multi-channel campaigns that support company objectives.
Guide content strategy across social media, website, email marketing, video, and digital advertising platforms.
Community & Industry Engagement

Represent FINFROCK at industry events, association meetings, and community organizations.
Develop presentations and marketing materials for community and industry audiences.
Help strengthen FINFROCK's reputation as an employer of choice and trusted industry leader.
Qualifications

Required

Bachelor's degree in Marketing, Communications, Journalism, Public Relations, Business, or related field.
7+ years of progressive B2B marketing experience.
Experience leading marketing projects, campaigns, and teams.
Exceptional writing, editing, and storytelling skills.
Strong presentation and public speaking abilities.
Experience managing multiple projects and priorities in a fast-paced environment.
Preferred

Experience in architecture, engineering, construction (AEC), commercial real estate, manufacturing, or professional services marketing.
Experience with HubSpot, Microsoft Dynamics, Canva, Trello.
Benefits

401K Plan – Typically we match 100% of Employee contributions up to 15% of your base salary so you can relax and retire one day.
100% employer-paid health insurance for employee and contribution toward 'family' coverage.
Life insurance.
Short-term and long-term disability insurance.
Generous paid time off program.

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