Creator Marketing Lead Job at Virtual Vocations Inc in New York

Leading the influencer and creator marketing program, the full-time remote Creator Marketing Lead will develop strategies to enhance brand awareness and engagement while coordinating the end-to-end development of creator campaigns, managing agency partners, and collaborating with cross-functional teams.
Key responsibilities

Develop and implement strategies for creator campaigns to drive brand awareness and business impact
Manage agency partners and oversee the selection and vetting of creators and online personalities
Collaborate with social media, media, brand, legal, PR, and analytics teams to execute and optimize creator-led programs

Required qualifications

High School diploma/GED with a minimum of eight years of experience in digital marketing focused on Creator/Influencer marketing, or a Bachelor's degree in a related field with at least five years of relevant experience
Demonstrated experience in building and scaling creator or influencer marketing programs for national consumer brands
Proven expertise in creator strategy, talent vetting, and campaign execution across major social platforms
Experience managing agencies and cross-functional partners throughout project lifecycles
Strong understanding of creator economics and social media trends