Digital Marketing Lead

Transcend, Inc. is a fast-growing, Twin Cities–based medical device company transforming the way people experience sleep therapy. Our travel-friendly CPAP device—small enough to fit in the palm of your hand—along with an expanding ecosystem of accessories, helps people sleep better, travel easier, and live more fully wherever their journey takes them.

Job Overview
We’re seeking a Digital Marketing Lead with 5–7 years of hands‑on experience to own and optimize SEO, paid search, social campaigns for our Transcend solutions. This role is highly executional and performance-focused, with clear ownership of day‑to‑day campaign management, optimization, and reporting across organic and paid channels, as well as DTC conversion. This role is ideal for someone who thrives in the tools, values measurable impact, is comfortable operating with increasing autonomy, and is energized by sales conversion.

Key Responsibilities
SEO & Organic Growth

Execute on‑page SEO improvements, including meta tags, headers, internal linking, and content optimization

Ensure content and site architecture align with EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) best practices

Optimize content for AI discovery and engagement across search engines and emerging AI‑powered search experiences

Conduct keyword research and support content strategy based on search intent and conversion opportunity

Optimize existing blog and website content for rankings, engagement, and conversion performance

Monitor technical SEO health, rankings, and organic traffic trends, track and report SEO performance using Google Search Console and GA4

Achieve Monthly, Quarterly, and Annual DTC Sales Revenue Plan

Build, manage, and optimize paid search campaigns (Search, Display, and remarketing)

Perform keyword research, write and test ad copy, and run structured A/B tests

Manage budgets, bids, Quality Scores, and conversion tracking

Monitor CPA, ROAS, and conversion performance across campaigns

Apply data‑driven optimizations to improve efficiency and scale high‑performing initiatives

Paid Social – Meta, TikTok, X, YouTube, and Others

Own paid social campaigns from setup through optimization and scaling

Build and test audiences, including custom, lookalike, and retargeting segments

Collaborate on creative strategy, messaging, and testing frameworks

Monitor engagement, conversion, and efficiency metrics

Scale winning campaigns while maintaining cost discipline

Analytics, Reporting & Optimization

Own weekly and monthly performance reporting across organic and paid channels

Maintain dashboards, documentation, and campaign insights

Analyze trends and provide clear, actionable optimization recommendations

Support attribution modeling and funnel performance analysis

Use insights to reduce manual oversight and increase campaign efficiency over time

Qualifications

5–7 years of hands‑on digital marketing experience with ownership of SEO and paid media programs

Proven experience managing SEO, Google Ads, and paid media platforms (Meta required), and YouTube

Strong understanding of modern SEO best practices, including EEAT and technical fundamentals

Experience leveraging AI tools for content optimization, testing, and performance improvement

Proficiency with GA4, Google Ads, Meta Ads Manager, and SEO tooling

Strong analytical mindset with attention to detail and performance metrics

Ability to work independently while collaborating closely with a Marketing Manager and Chief Growth Officer

What Success Looks Like

Improved SEO rankings, AI visibility, and organic traffic quality

Paid campaigns consistently meeting or exceeding CPA and ROAS targets

Clear, actionable reporting that drives better decision‑making

Increased ownership with reduced need for day‑to‑day oversight

Nice to Have

Google Ads or Meta Blueprint certification

Experience with landing page optimization and CRO testing

Familiarity with HubSpot, Salesforce, or marketing automation platforms

Experience in B2B, eCommerce, or regulated industries

Experience working with Shopify , including product feeds, conversion tracking, and performance optimization

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