Copywriter

Job Description
Copywriter, CRM

Detroit location required for weekly onsite requirements

Position Summary
We’re seeking a Copywriter to write for one of our leading quick serve restaurant clients with CRM and owned-channel marketing campaigns across email, SMS, push, and loyalty communications. This role partners closely with Design, Strategy, Messaging, project managers, and client stakeholders to develop, manage, and maintain approved customer‑facing copy across national campaigns, weekly test plans, and promotional initiatives. The ideal candidate is highly collaborative, detail-oriented, organized, proactive, and comfortable working directly within Figma, Word, and Excel.

Key Responsibilities

Develop and manage copy for email, SMS, push notifications, subject lines, preheaders, and loyalty messaging

Work directly in Figma alongside designers during concepting and exploration phases

Partner with designers, strategists, and creative leadership during brainstorms, reviews, and revisions

Ensure dynamic variables, URL callouts, legal language, and personalization requirements are properly incorporated into creative files

Support national campaigns, promotional launches, test plans, loyalty programs, and retargeting initiatives

Build weekly messaging within Confluence adhering to testing fundamentals and best practices for copy development

Draft new legal‑review copy when required and prepare documentation for approval workflows

Update and maintain final approved copy documentation following creative approvals

Participate in internal reviews to validate messaging feasibility, audience requirements, personalization, and content accuracy

Review messaging consistency across segments, channels, and customer journeys

Ensure all copy aligns with brand voice, promotional strategy, legal guidelines, and CRM best practices

Collaborate with PMs and Creative Director to manage timelines, revisions, and stakeholder feedback

Assist with QA and DCS review processes by validating:

URLs

Legal copy

Personalization variables

CTA language

Headline/body copy selections

Audience consistency

Promotional accuracy

Maintain high attention to detail across fast‑moving campaign deliverables and versioning workflows

Qualifications

3–5+ years of CRM, digital marketing, agency, or promotional copywriting experience

Experience writing for email, SMS, push, and loyalty campaigns

Strong understanding of approval workflows, dynamic content, and personalized messaging

Familiarity with Figma, Confluence, Microsoft Word, and collaborative project environments

Exceptional organizational skills and attention to detail

Ability to manage multiple projects and deadlines simultaneously

Strong communication and collaboration skills in cross‑functional teams

Ideal Attributes

Proactive and solutions‑oriented

Comfortable in highly iterative creative environments

Strong partner to design and strategy teams

Detail obsessed with excellent QA instincts

Adaptable to shifting priorities

Able to balance speed, creativity, and accuracy simultaneously

Additional Information
The anticipated base salary range for this position is $62,800 - $85,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include:

Medical, vision, and dental insurance

Life insurance

Short‑term and long‑term disability insurance

401k

Flexible paid time off

At least 15 paid holidays per year

Paid sick and safe leave

Paid parental leave

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

Application Process
Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.

Location
Detroit

Brand
Merkle

Time Type
Full time

Contract Type
Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e‑mail to ApplicantAccommodations@dentsu.com by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.

At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in‑person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

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