Founding Content Marketing Manager

About Basis
Basis builds real agents that do real work in the real economy. Our agents operate for hours at a time, performing end-to-end work for some of the largest accounting firms in the world.

What You’ll Be Doing
In this role, you’ll be the founding owner of our organic content engine. You’ll build the program that helps Basis show up wherever our buyers are learning—search engines, AI answer engines, blogs, resource hubs, campaign channels, media surfaces, and social distribution. You’ll combine storytelling, research, and sales enablement to create high‑leverage content such as case studies, ROI calculators, and product videos that fuel the sales funnel.

You’ll be close to the keyboard from day one: writing, editing, publishing, optimizing, and distributing high‑quality content yourself. You’ll own the full content lifecycle from idea to brief to draft to publish to distribution to measurement. Your primary focus will be blogs, search/GEO content, resource hubs, guides, SEO landing pages, and other organic discovery surfaces. You’ll also partner with PMM and marketing leadership on use‑case pages, solution pages, campaign assets, media opportunities, and product‑adjacent content where search, messaging, and distribution intersect.

As the function scales, you’ll build the operating system for content production at Basis—creating repeatable workflows, editorial standards, topic maps, content briefs, repurposing motions, performance reporting, and AI‑enabled processes that help us increase output without sacrificing quality.

This is not a pure strategy role, a pure writing role, or a pure SEO role. We’re looking for someone who can build and run an organic content program end to end: writing with taste, optimizing with rigor, distributing with creativity, measuring what works, and improving the system every week.

Location
NYC, Flatiron office. In‑person team.

What You’ll Bring

4–10 years of experience in content marketing, organic growth, SEO, GEO, editorial strategy, or a related B2B marketing role, ideally in a high‑growth software, AI, fintech, devtools, data, security, or technical product environment

Excellent long‑form writing and editing skills, with the ability to make complex technical or workflow‑heavy topics clear, credible, and useful for expert readers

A full‑lifecycle content mindset: you can generate ideas, write briefs, draft content, edit, publish, package for distribution, measure performance, and iterate based on what you learn

Experience repurposing core content into campaign assets, newsletters, paid/social snippets, media bylines, executive/founder content inputs, and other channel‑ready formats

Strong cross‑functional instincts, especially partnering with PMM on messaging, demand generation on campaign priorities, web on site surfaces, and internal subject matter experts on technical accuracy

Narrative clarity: complex AI workflows translated into simple, "must‑have" value propositions that resonate across all personas, from CFOs to accounting partners

Systems orientation: you look for ways to build templates, workflows, AI‑enabled processes, and operating rhythms that increase output and quality over time

Bachelor’s degree or equivalent practical experience

Ability to work in office in Manhattan 5 days per week

What We’d Love To See

Technical content fluency: Experience creating content for AI, automation, data, fintech, accounting, finance, compliance, or other complex B2B products

Business impact: Examples of content that drove measurable outcomes, such as organic traffic growth, qualified pipeline support, content‑assisted conversion, campaign performance, or increased share of voice

Executive and media support: Experience translating company themes and product insights into founder, executive, or media‑ready ideas and drafts

Tooling fluency: Familiarity with content tools and analytics platforms such as Google Search Console, GA4, Ahrefs, Semrush, Webflow, HubSpot, or similar systems

What Success Looks Like In This Role

Market authority: Basis becomes easier to find and trust across priority search topics, AI answer engines, and resource surfaces for accounting and enterprise finance buyers

Content velocity: Publishes a consistent cadence of high‑quality blogs, guides, landing pages, and campaign‑ready assets without sacrificing accuracy or editorial judgment

Search and GEO momentum: Priority content performs across rankings, traffic, citations, answer‑engine visibility, and other signals that show Basis is becoming part of the market conversation

Campaign leverage: Core content is packaged and repurposed across campaign, media, social, newsletter, and sales surfaces so every major idea travels further

Scalable content system: Repeatable content operating rhythm in place, including topic planning, briefs, editorial standards, refresh motions, performance reporting, and AI‑enabled workflows

Cross‑functional alignment: PMM, the CEO office, and internal subject matter experts have a clear content partner who turns company priorities into useful, discoverable, and distributed content

Benefits At Basis

Health & wellness: Premium medical, dental, and vision coverage; life insurance; and coaching and therapy sessions through Spring Health

Time off: Unlimited PTO plus 12 paid company holidays

In‑office perks: Daily meal stipends, a fully stocked kitchen, and a stipend toward a custom desk setup

Financial benefits: Pre‑tax commuter benefits and a 401(k) retirement plan

Team culture: Monthly office activities and frequent optional team happy hours

Parental leave

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