Mediabistro logo
job logo

Senior Revenue Marketing Specialist

Jobtailor · Hartford, CT, USA ·

Pay:
65.000 - 95.000
Job type:
Full Time

Responsibilities

Support the regional Marketing Senior Director and team in executing integrated marketing strategies and campaigns to help drive firm revenue growth.

Assist in coordinating and implementing multi-channel marketing campaigns and content marketing programs aimed at generating leads and supporting sales efforts.

Work with centralized centers of excellence to help ensure smooth execution of assigned marketing activities.

Gather and organize input from product, research, and sales teams to help inform campaign messaging and tactics.

Collaborate with other marketing team members to develop and distribute campaign content.

Draft clear, concise marketing messages and content, ensuring consistency across channels and formats.

Work with colleagues across business lines and regions to share marketing ideas and support integrated activities.

Track and report on marketing performance using established metrics and analytics.

Share findings and suggest improvements to enhance campaign impact.

Support demand generation activities by helping communicate key messages and campaign details to the sales organization.

Build strong working relationships with sales teams and regional leaders.

Monitor KPIs and campaign metrics and assist in evaluating campaign effectiveness to inform future tactics.

Requirements

Bachelor’s degree in marketing, business, or a related field

3–5 years of relevant marketing experience, preferably in a B2B or large/global company environment

Hands‑on experience supporting and executing integrated marketing or demand generation programs; experience engaging executive‑level audiences is a plus

High attention to detail and strong problem‑solving skills with consistent follow‑through

Advanced organizational and communication skills; able to manage multiple projects and collaborate with stakeholders

Ability to adapt and work effectively in a fast‑paced, dynamic, and collaborative environment

Proficient with CRM (Salesforce), email management systems, data analytics platforms (Power BI, Google Analytics), and AI tools (Chat GPT, Notebook LM, Copilot)

Intermediate to advanced Excel skills (formulas, pivot tables) and strong PowerPoint capabilities

Excellent English written and verbal communication skills

Strong analytical skills and a data‑driven mindset; able to interpret and present marketing data.

#J-18808-Ljbffr