International Brand Communications Manager – Holistic Health

Responsibilities

Translate global/US brand strategies into actionable campaign plans for international markets

Partner with US teams on Big Ideas and campaigns, driving deployment across international markets while ensuring consistency and local relevance

Define and guide go-to-market and channel strategies in partnership with Distribution Managers

Ensure high-quality execution standards across markets

Conduct fact-based assessments to support geographical expansion and define how to win in international markets

Collaborate with Innovation (I&R) and Portfolio teams to ensure strong pipeline alignment for international markets

Support distributor partners during brand launches, guiding development of local marketing plans

Strengthen existing distributor strategies to align with global initiatives in conjunction with distributor managers

Ensure execution excellence by reviewing campaign deployment, gathering feedback, and driving improvements

Coordinate campaign timelines across markets

Track and monitor brand performance across international markets

Requirements

Bachelor’s degree in Marketing, Business Administration, Product Development, or a related field

MBA is preferred but not required

Strong business analytics skills

5+ years of proven marketing leadership with a focus in marketing on FMCG/VMS brands, healthcare brands

Sales and category management experience is an important plus

Ability to navigate and collaborate in an international business environment with countries and partners

In-market experience with holistic brand building, focusing on ATL, BTL and digital marketing

Retail marketing experience

Good understanding and experience in digital marketing and social media marketing and eCommerce

Strong project management skills, able to handle multiple projects simultaneously

Broad stakeholder management experience, including working with third-party agencies and vendors

Experience bringing new brands into new markets

Excellent communication skills, creativity, organization, and the ability to influence without authority

Proficiency in English

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