Senior Media Planner

Take ownership of the media plan development, implementation, and execution.
Provide analysis and in‑fight optimization guidance.
Comfort with analyzing data and real time analysis to inform planning decisions and contribution to ongoing reporting deliverables & QBR.
Work collaboratively across Croud and external agency partner teams to maximize the impact of media dollars for major clients.
Help to develop scenario plans, forecasting, diminishing returns, minimum sufficiencies & all key channel planning tools that will create measurable impact to a client’s businesses, not just success of media metrics.
Cross‑channel media planning, ensuring a data‑backed media mix and tactical decisions.
Oversee audience, market, and competitor intelligence projects, ensuring that insights are actionable and matter to clients’ business.
Collaborate with cross‑functional stakeholders, manage escalations, and identify and work to connect client opportunities.
Complete analysis, identify trends in client and competitive data and help change on‑going activation based on evaluation of data.
Ensure budgets are clearly tracked and organized through routine flowchart delivery & ownership of brand dollars.
Work directly with clients to build relationships and trust for Croud.
Requirements

3+ Years of media planning experience
Demonstrable in‑depth experience as an Assistant Planner.
We’re open to candidates from media or digital planning backgrounds, or who currently work in strategy roles
Experience of campaign planning that has driven demonstrable results for clients
Experience of presenting to clients and ’selling‑in’ ideas, and of working closely with senior stakeholders to understand their business objectives
Solid written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentation
Detail‑oriented, good follow through, able to multitask, and work well under tight deadlines in a fast‑paced environment
Demonstrate ability to learn new proprietary software and processes quickly and proficiently
Hands‑on experience of key digital marketing platforms is preferred. These include (but are not limited to) Google Analytics, Google Ads, Facebook Ads Manager, DV360
Hands‑on experience of industry planning & insight tools is a nice‑to‑have. These include (but are not limited to) GlobalWebIndex, SimilarWeb, Statista, Pathmatics, E‑marketer
All the essentials: Excel/Google Sheets, Powerpoint/Google Slides

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