Sr. Director, Product Marketing

Hybrid & Remote Work Model & TravelWe offer hybrid and remote work models based on your proximity to our office hubs. Because we value in-person collaboration, travel is an expected part of every role. We come together several times a year for team and company‑wide offsites to align on goals and strengthen relationships. Attendance at these events is expected and fully supported.What You’ll Do:1. Own Positioning, Messaging, and Market IntelligenceBuild a deep understanding of our buyers through customer interviews, win‑loss conversations, sales call analysis, and ongoing competitive researchDefine buyer personas at the product and segment level and ensure those insights inform positioning, messaging, and roadmap conversationsDevelop clear, differentiated positioning that answers “why Tekmetric, why now” for each product and for the portfolio as a wholeCraft the messaging frameworks that every team draws from — built around the buyer's language, not oursOwn the voice of the buyer at Tekmetric, ensuring market and customer insights continuously inform product, sales, and marketing decisionsBuild and maintain customer relationships that keep you close to what the market actually needs, not just what we think it needs2. Lead Product Commercialization and Go‑to‑Market OrchestrationDevelop integrated go‑to‑market plans for product launches covering positioning, messaging, pricing and packaging recommendations, sales enablement, and campaign supportPartner with Product Management and leadership on pricing and packaging decisions across the portfolioTrack adoption goals for new and existing products, identify barriers, and work with the right teams to address themWork with Demand Generation on campaigns that build awareness and drive pipelineCoordinate launch execution across Product, Sales, Marketing, and Customer Success so every team shows up with the same story at the same momentWork alongside our sales enablement leader to ensure playbooks, competitive positioning, and persona‑specific messaging are accurate and accessible3. Build the Product Marketing Function, Team, and SystemDevelop a charter that defines what product marketing owns, how it works with other teams, and how it will be measured and share it with leadership and key stakeholdersEstablish clear metrics that connect product marketing's work to revenue and growth, and report on progress regularly so the organization understands the impact of the functionDesign the processes and frameworks that make the function consistent and repeatable as it growsHire and develop product marketers aligned to our product lines and go‑to‑market motions as the team expandsArchitect a product marketing system built for the world we are in — one that uses AI to synthesize market signals at scale, govern messaging across the organization, and enable every go‑to‑market team with the right story at the right momentWhat You’ll Bring10+ years of product marketing experience in B2B SaaS, with a track record of owning positioning, go‑to‑market strategy, and revenue enablement end to end. Vertical SaaS experience is a big plus.Proven ability to operate as both a strategic leader and a hands‑on executor — as comfortable facilitating a positioning workshop as writing a sales playbook or analyzing win‑loss data.Experience across both sales‑led and product‑led growth motions and the judgment to know which approach fits which product, segment, or stage of the customer journeyStrong cross‑functional leadership. You know how to build trust across product, sales, marketing, and customer success, and drive alignment without formal authorityA commercial mindset. You think about your work in terms of pipeline, win rates, and revenue, not assets created or launches deliveredExperience with pricing and packaging strategy in a multi‑product SaaS environmentExceptional storytelling and communication skills. You can craft a narrative that makes the buyer the hero and make it hold up across every conversation, campaign, and channelStrong analytical skills and comfort with data. You use metrics to make decisions, not just report on themCuriosity about AI and how it is changing what product marketing can do. You are thinking about how to build a modern, scalable PMM function that uses technology to extend your team's reachExperience building in fast‑moving, high‑growth environments where the roadmap evolves and the market moves quickly.Who You AreThe person we’re looking for goes looking for the problem before they’re asked. They don’t wait for a brief, they bring a point of view. You’ve built something from the ground up before — a function, a framework, a go‑to‑market motion — and you know the difference between building it right and just getting it done. You want to get it right. You’re a strong communicator, but what sets you apart is that you earn trust through the work, not the presentation. You show up for your teammates, you keep the buyer’s perspective in the room even when the conversation drifts inward, and you can make a complex idea land in a single sentence. The path here isn’t always clear. The roadmap changes. Priorities shift. You’ll build structure around moving targets and that’s the part that energizes you, not the part you tolerate.Health & Wellness That Have You CoveredEnjoy the flexibility of remote workCompetitive base salaries that reflect your valueGenerous Paid Time Off, because we know you do your best work when you’re well‑restedSupport for every stage of life — with paid maternity, parental bonding, and medical leave for you or your loved onesComprehensive health benefits, including Medical, Dental, Vision, and Prescription coverage. For employee only, we offer plans that cover 100% of premiums and we cover 50% of costs for familiesPrioritizing your mental health: get free, confidential counseling through our partnership with BetterHelpInvesting in Your Future (and Present)401(k) Retirement Savings Plan with 100% employer match on contributions up to 6% — so your future self will thank youFlexible Spending Accounts (FSA) and Health Savings Accounts (HSA) to make your money go furtherLife and Accidental Death & Dismemberment (AD&D) Insurance for added peace of mindWellness on your terms: get up to $60/month toward fitness, mental health, or almost anything that helps you feel your bestAfter one year of employment, enjoy a $300 home office setup bonus to help make your space work for youKeep growing with support for continuing education — we’re invested in your developmentTekmetric is an equal opportunity employer. We hire hard‑working individuals, regardless of gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, or veteran status. We know that when our employees feel appreciated and included, they can be more creative, innovative and successful.We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
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