Chief Marketing Officer

Chief Marketing Officer / CMOBishop Cider Company | Cidercade & Wild AcreTexas-based | Hospitality | Entertainment | Food & BeverageBishop Cider Company, established in 2014 and headquartered in Dallas‑Fort Worth, Texas, is looking for a Chief Marketing Officer to lead brand, growth, and guest engagement across our two hospitality concepts: Cidercade (restaurant, arcade bar, and family entertainment center) and Wild Acre (brewery, restaurant, and destination experience).The company is one of the fastest‑growing companies in the US (Inc Magazine) and currently has six hospitality locations across Texas- Dallas, Arlington, Austin, Houston, and two in Fort Worth.This is a senior executive marketing role for a hands‑on leader who can balance brand storytelling, digital performance, and real‑world guest experiences—and who thrives in fast‑growing, multi‑location businesses.The CMO must possess a sense of ownership and internal drive to evaluate the competitive landscape, understand the company's business goals, devise innovative strategies, and execute appropriate marketing plans.What You'll DoAs the CMO, you'll own the end-to-end marketing strategy for Bishop Cider Company's brands, partnering closely with Operations and Executive Leadership (while reporting directly to the company's president and CEO).Key ResponsibilitiesLead brand strategy and positioning across multiple hospitality brandsDrive customer acquisition, retention, and loyalty through digital marketing, social media marketing, email marketing, CRM management, paid media, and on‑premise experimental marketing at company's hospitality/entertainment locationsOversee growth marketing, demand generation, and performance marketing initiativesDevelop go-to-market strategies for new locations, promotions, and product launchesLead experiential marketing, local store marketing, and in‑venue campaignsManage marketing analytics, KPIs, attribution, and ROI reportingBuild, mentor, and lead a high-performing in‑house marketing team and external agenciesOwn the marketing budget, forecasting, and resource allocationWhat We're Looking For10 years of experience in senior marketing leadership rolesBackground in hospitality, food & beverage, entertainment, retail, or consumer brandsProven success scaling multi‑unit or multi‑location businessesDeep experience in digital marketing, web, SEM, SEO, CRM, lifecycle marketing, loyalty marketing, and content marketingDeep experience in online advertising, including paid media, pay‑per‑click (PPC), Google Ads, TikTok Ads, Meta/Facebook Ads, and other social network and online advertising platformsExperience and an understanding of martech, marketing, and advertising platforms such as Google Analytics (GA4), Google Search Console, Google Tag Manager, Looker Studio, Klaviyo, WordPress, etc.Experience and an understanding of Conversion Rate Optimization (CRO), landing pages, A/B testing, etc.Strong executive presence with the ability to collaborate cross‑functionallyData‑driven mindset with a love for creative brand buildingCompensation & BenefitsCompensation$160,000‑$200,000BenefitsHealth insuranceDental insuranceVision insurancePaid time‑off (PTO)Paid HolidaysEmployee DiscountsRelevant KeywordsVice President of MarketingVP MarketingHead of MarketingChief Marketing OfficerCMOMarketing ExecutiveHospitality MarketingRestaurant MarketingEntertainment MarketingMulti‑Unit MarketingGrowth MarketingBrand StrategyPerformance MarketingDemand GenerationDigital Marketing LeadershipConsumer MarketingExperiential MarketingLocal Store MarketingCRMLoyalty Marketing
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