Vice President of Marketing

We’re looking for a VP of Marketing to build and lead the marketing function for Verve
You’ll own everything from brand positioning and go-to-market campaigns to content, demand generation, events, and sales enablement
You’ll partner closely with sales, product, and data teams to turn complex ad tech capabilities into clear, compelling narratives that resonate with brand marketers, agency leaders, and programmatic buyers
You’ll also be the connective tissue between our go-to-market and the broader Verve global brand
Define and execute the overall marketing strategy for Verve For Advertisers, including brand positioning, messaging, and go-to-market plans across managed service and programmatic channels
Build, mentor, and lead a marketing team spanning content, demand generation, product marketing, design, and events
Own the narrative around Verve’s advertising capabilities, translating technical innovations (LLM prompt data integration, intent signals, ID-less targeting) into stories that resonate with buyers
Drive demand generation programs that deliver qualified pipeline to the sales organization, including digital campaigns, thought leadership, webinars, and field marketing
Partner with sales leadership to develop high-impact sales enablement materials, pitch frameworks, competitive positioning, and category-level thought leadership
Lead Verve For Advertisers’ presence at key industry events and conferences, managing everything from strategy to execution
Collaborate with the global Verve team to ensure consistent brand architecture while adapting messaging for the local advertiser markets
Own marketing analytics and reporting, using data to optimize spend, measure campaign effectiveness, and demonstrate ROI to leadership and investors
Stay ahead of industry trends around privacy, AI in advertising, programmatic evolution, and signal-based targeting, and translate those into marketing opportunities
Manage external relationships and vendor partnerships as needed

Benefits

Unlimited PTO
12 paid holidays
3 wellness/ social responsibility days
401(k) Retirement plan with company match
Comprehensive benefits package including Medical, Dental, Vision, Disability and Life Insurance
Parental Leave Policy
Employee Assistance Program
FSA & Commuter Benefits
Pet Insurance
Accident Insurance
Identity Theft Protection
Wellness Reimbursement Program
Learning and Development Stipend
Work Travel Program
English/ German Language Classes
An Apple MacBook and telephone reimbursement
Fun (online) events organised by and with colleagues
And work with a great team and the most fantastic brands!
27 vacation days
Yearly 3 wellness days
Training budget of 500 Euro per year
Company pension
Development and career opportunities

This is a hands‑on leadership role for someone who can set strategy and also ship the work. The person who thrives here will be equal parts strategist and operator. Analytical mindset with experience using data to inform strategy and demonstrate marketing ROI. Experience marketing AI‑powered or data‑driven products to sophisticated enterprise buyers. Understanding of the programmatic advertising ecosystem, including DSP/SSP dynamics, audience targeting, publishers, brand KPIs, and measurement. Comfortable operating in a fast‑paced, high‑growth environment where priorities evolve quickly. Experience managing budgets, agencies, and cross‑functional stakeholders. 10+ years of marketing experience with at least 5 years in a leadership role, ideally in ad tech, martech, or digital media. Strong storyteller with excellent writing skills and a sharp eye for design and brand consistency. Proven track record building and scaling marketing teams in high‑growth B2B environments. Collaborative and resourceful, with a natural ability to work across sales, product, data science, and creative team. We’re open to allowing the right person to learn our industry on the job. We welcome diversity and non‑traditional paths into all of our roles. We believe in hiring the right person as opposed to the right combination of keywords.
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