Vice President of Marketing

Responsibilities

Own Arketa's marketing strategy end to end, from positioning and brand through paid acquisition, lifecycle, and partnerships
Lead, develop, and grow a team of four across performance marketing, product marketing, lifecycle, social and community, partnerships and events, plus a roster of fractional creative and channel specialists
Leverage AI to scale the marketing function's output and efficiency before scaling headcount, building a team that punches well above its weight through smart tooling and automation
Tie every marketing motion back to pipeline and revenue, partnering closely with Sales and RevOps to drive quality demos and accelerate close rates
Manage and allocate the marketing budget with confidence, balancing smart, bullish spend in high-conviction channels with disciplined cuts where ROI is unclear
Own the marketing forecasting model and report progress against pipeline, ARR, and efficiency metrics to the CEO and broader leadership team
Partner with the CEO and leadership team on Arketa's expansion from SMB into mid-market
Build the playbook, hiring plan, and team structure that scales Arketa through our next phase of growth

Requirements

7-10+ years of experience in marketing, with at least 2 years managing people directly
Experience in B2B marketing
Performance and growth marketing roots, with deep fluency across paid search, paid social, inbound
Demonstrated success building tight Sales and SDR partnerships that convert marketing activity into qualified pipeline and closed revenue
A track record of leading marketing through 3x growth scale (or you were the first or second marketing leader at a comparable stage company)
Experience managing teams of 2 to 6 people for at least two years
Strong analytical instincts and the ability to own a marketing model that ties spend directly to revenue outcomes
Comfort operating in ambiguity, prioritizing ruthlessly, and making confident calls on where to lean in and where to pull back
Hands‑on experience with AI implementation
Genuine passion for wellness, fitness, or studio operations

Hard Skills

B2B marketing
performance marketing
growth marketing
paid search
paid social
inbound marketing
marketing forecasting
AI implementation
marketing budget managementpipeline management

Soft Skills

leadership
analytical instincts
decision making
prioritization
operating in ambiguity
team development
collaboration
communication
strategic thinking
adaptability

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