Product Manager

Job Description
In this role as Product Manager, you will own the full product lifecycle for a new in‑house platform that manages paid media campaign budgets across Google Ads, Microsoft Ads, Meta, LinkedIn, and TikTok.

From discovery through build, launch, and ongoing operations, you will define the roadmap, write requirements, manage an offshore engineering team, and work closely with our digital activation practitioners to deliver a product that replaces existing vendor tooling with something built precisely for how Shaker works.

Key Responsibilities

Own the full product lifecycle for a new digital activation platform — from discovery and requirements through build, launch, and post‑launch operations

Define and maintain a phased product roadmap, balancing activation team needs, engineering dependencies, and business priorities

Write clear, detailed product requirements and user stories that an offshore engineering team can execute independently

Lead Discovery: audit existing automation workflows, document budget pacing logic, and validate third‑party API capabilities

Manage sprint planning, backlog grooming, stand‑ups, and retrospectives with the engineering team

Serve as the primary liaison between engineering and the digital activation team — translating practitioner workflows into precise product specifications

Work closely with the Lead Engineer to validate architecture decisions, API integration approach, and technical tradeoffs

Define and oversee QA processes, leveraging AI‑assisted testing tools

Monitor platform health, push success rates, and pacing accuracy post‑launch and drive continuous improvement

Manage the DevOps vendor relationship to ensure infrastructure reliability

Communicate progress, risks, and decisions clearly to senior stakeholders

Qualifications

3+ years of product management experience, with at least one full cycle of taking a product from zero to launch

Hands‑on experience with ad tech platforms — Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Microsoft Advertising, or TikTok for Business — as a practitioner, in a PM role, or building tooling for these platforms

Strong understanding of paid media concepts: campaign structure, budget pacing, bid strategies, flight dates, and campaign lifecycle management

Proven ability to write detailed product requirements that engineering teams can execute without ambiguity

Experience managing distributed or offshore engineering teams

Comfortable working with APIs at a conceptual level — understanding authentication flows, rate limits, data models, and push/pull operations without writing code

Excellent communication skills with the ability to translate between technical and non‑technical audiences

Strong organizational skills with the ability to manage multiple workstreams simultaneously

Ability to work in a fast‑paced, ambiguous environment and drive clarity from complexity

This role may be remote or hybrid based on location, with a strong preference for remote candidates in the Eastern or Central time zones

Benefits
Within a culture defined by energy, fun, and talent, our team enjoys competitive pay, health and financial benefits, and the opportunity to work among innovative, friendly colleagues.

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