Programmatic Campaign Manager

Overview

Our tech client is looking for a Programmatic Campaign Manager to support the Performance Media team for at least 2 months. This position will be responsible for the end-to-end execution, management, and optimization of programmatic media plans across multiple channels. This role combines tactical hands-on expertise with strategic insight to deliver measurable business outcomes and maximize client ROI.

Responsibilities

Strategy & Planning:

• Develop and oversee multi-channel programmatic media strategies including Display, OLV, CTV, DOOH, Audio, and Native.


• Identify third-party data segments, manage audience lists, and curate publisher lists.


• Negotiate and implement direct and private marketplace (PMP) deals with media partners.


• Campaign Execution & Optimization:


• Manage the entire campaign lifecycle, including setup, trafficking, QA, and launch within DSPs such as DV360 and Amazon DSP.


• Monitor campaign pacing, ad verification, brand safety, and viewability daily to ensure flawless execution.


• Execute continuous optimization through bid adjustments, targeting refinement, and A/B testing.

Data, Reporting & Insights:

• Interpret and report on attribution models to illustrate the impact of programmatic tactics on the full funnel.


• Optimize campaigns through data-driven insights and performance tracking while highlighting key metrics, trends, and actionable recommendations.


• Leverage Google Analytics, Looker Studio, and Marketing Cloud Intelligence to track, measure, and report on the success of paid media campaigns.


• Client & Team Engagement:


• Collaborate with the immediate team and cross-departmentally on marketing strategies aligned with client business goals.


• Work cross-functionally with AdOps, SEM, and Paid Social teams to ensure integrated media strategies.

Experience:

• 3+ years of proven experience in programmatic advertising activation and planning.


• Hands-on experience with major DSPs including DV360, Amazon DSP, and the Trade Desk preferred.


• Ability to translate complex digital media metrics into clear, meaningful campaign stories.


• Strong organizational and project management skills with the ability to lead client calls and present data-driven strategies.


• Proficiency in process placing tracking pixels on client websites (directly or using GTM) and building online and offline conversion and attribution models

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