Brand Director

Responsibilities

Brand activation & integration lead across all experience touchpoints - digital, social, content, and experiential
Brand strategy & positioning - OTTAVA in category, brand platform, value prop, visual expression (collaborate with GSM on product positioning)
Build & manage brand expression and guidelines (architecture, naming, etc)
OTTAVA social strategy
Balance high‑impact hero storytelling with efficient, scalable content production.
Content operations and enablement (formats, production needs, scalable design solutions)
Build high performing agency roster in collaboration with digital and creative lead
Execute and deliver on marketing and communication asset needs and manage brand library
Manage & lead brand campaigns, media, and collaboration with commercial on activation – partner on performance optimization with digital and creative lead
High collaboration, coordination and leadership across internal and external teams required
Lead day-to-day activities and management of external agency partners ensuring strong partnership and delivery on brand and experience mandatories
Support Global Strategic Marketing and Regional Marketing teams in creation and execution of market enablement initiatives.
Responsible to stay abreast of the latest market trends and research results and incorporation of key takeaways into messaging and communication initiatives
Lead connection to Surgery, MedTech, Enterprise
Requirements

Bachelor degree required
10+ years of experience in brand marketing, integrated marketing, or commercial marketing leadership roles.
Proven experience leading integrated brand campaigns across digital, social, content, and experiential channels and brand management.
Strong understanding of messaging, positioning, and brand expression across complex ecosystems.
Demonstrated ability to work effectively in matrixed, global organizations.
Experience managing agencies and external partners across creative, digital, and experiential work.
Strong operational mentality with the ability to balance strategy, creativity, and execution.
Executive presence with strong communication and stakeholder‑management skills.

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