Mediabistro logo
job logo

Field Marketing Director-Public Sector

Ll Oefentherapie · Reston, VA, USA ·

Job type:
Full Time

Oracle is seeking an experienced, strategic, and hands‑on marketing leader to lead the North America Public Sector Industry Field Marketing team. This leader will be responsible for developing and executing integrated marketing strategies that accelerate pipeline and revenue across Oracle's Public Sector business, including State & Local Government, Public Safety, Higher Education, U.S. Federal Government, Defense, and Intelligence.

Reporting directly to the Vice President of North America Industry Field Marketing , this role leads a team of seven experienced Field Marketing professionals responsible for driving demand creation across multiple Public Sector sales organizations. Success requires balancing the priorities of numerous sales leaders while ensuring marketing investments align with business objectives and deliver measurable pipeline and revenue impact.

This leader will oversee a diverse portfolio of demand generation programs including digital marketing campaigns, Oracle‑led events, executive programs, third‑party conferences, sponsorships, industry associations, partner engagements, and Oracle's flagship Public Sector Summit.

The ideal candidate combines strategic leadership with a willingness to roll up their sleeves and help the team execute. They are equally comfortable developing executive‑level marketing strategies, coaching seasoned marketers, partnering with sales leadership, and communicating the team's business impact to executive stakeholders across Oracle.

What You'll Be Doing
Strategic Leadership

Develop and execute the integrated field marketing strategy for Oracle's North America Public Sector business.

Align marketing investments with the priorities of multiple Public Sector sales organizations, including State & Local Government, Public Safety, Higher Education, Federal Government, Defense, and Intelligence.

Partner closely with sales leadership to identify growth opportunities, accelerate pipeline, and support strategic account priorities.

Translate corporate and industry priorities into scalable regional marketing programs that drive measurable business outcomes.

Lead a High‑Performing Team

Lead, coach, and develop a team of seven experienced Field Marketing Managers.

Foster a culture of accountability, collaboration, innovation, and operational excellence.

Provide strategic direction while remaining actively engaged in program planning, execution, and problem solving.

Remove obstacles, prioritize resources, and ensure the team delivers exceptional experiences for customers, partners, and sellers.

Drive Demand Creation

Digital marketing campaigns

Account‑based marketing initiatives

Executive events

Oracle Public Sector Summit

Third‑party conferences and sponsorships

Industry association engagement

Partner and alliance marketing

Customer executive briefings

Regional customer events

Executive & Sales Partnership

Serve as the trusted marketing advisor to Public Sector sales leadership.

Build strong partnerships across Sales, Business Development, Product Marketing, Corporate Marketing, Industry Strategy, Communications, and Alliances.

Present marketing strategies, business performance, and investment recommendations to senior executives.

Clearly communicate the team's mission, accomplishments, business value, and measurable impact across the organization.

Industry & Ecosystem Engagement

Public Sector industry associations

Higher Education associations and organizations

Government‑focused technology partners

Systems integrators

Third‑party event organizations

Sponsorship partners

Public Sector ecosystem organizations

Marketing Operations & Performance

Manage the Public Sector field marketing budget and investment strategy.

Establish operational processes that enable scalable program execution.

Measure success through pipeline creation, opportunity acceleration, campaign performance, revenue influence, and marketing ROI.

Continuously optimize investments based on business performance and data‑driven insights.

#J-18808-Ljbffr